Article
China's 2026 Trademark Law Revision - 10 Changes Reshaping Brand Protection
China's fifth revision to its Trademark Law represents the most significant structural overhaul since 2013, shifting from a registration-centered system to one emphasizing genuine use and penalizing bad-faith conduct. The changes introduce financial penalties for trademark squatting, shorten opposition periods, expand protection for well-known marks, and explicitly recognize online trademark use, fundamentally altering the landscape for brand owners and IP counsel operating in China.
China
IP