Mondaq Blog

Today’s consumers increasingly seek more than just quality products and services; they want to support companies that make a positive impact, by thoughtfully integrating corporate philanthropy into your marketing efforts, your business can do well by doing good.

Many lawyers feel compelled to pounce on a new business opportunity by immediately presenting the case for the firm. But crafting good follow-up questions and prompting a conversation is the better path to winning new business.

Celebrating Excellence in Canadian In-House Counsel.

A lawyer’s marketing and business development efforts are more effective when spent in industry or business-related organizations than bar association groups.

Build a personal brand that defines your industry and puts you at the centre of everyone’s conversations. You’re not here to simply participate. The stage is set, and your audience is waiting.

Live streaming can build an attorney’s reputation and credibility much faster than traditional webinars or other online events — especially on LinkedIn Live.

The world of social media will continue to evolve rapidly, but staying true to your target audience and goals will help you approach each new platform with a consistent, strong presence for your law firm.

It is important to see the world from the client’s perspective. Whether it’s related to the delivery of your services, documentation, communication or even outside activities, if you haven’t learned the client’s preferences, you are basically saying you don’t care what’s important to them.

Many lawyers struggle to find time for one-to-one client conversations outside of active matters or worry about being a nuisance. But when it comes to business development, nothing beats the power of live interaction.