France: Advertising, Marketing & Branding

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Article
France's Supreme Court Confirms Invalidity For Deceptiveness: Dates Suggesting False Heritage Can Mislead Consumers
France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.
European Union IP
JD
Jones Day
Article
France Targets Ultra-Fast Fashion With New EPR Penalties As EU Textile Rules Expand
France has enacted groundbreaking legislation targeting ultra-fast fashion through increased extended producer responsibility fees based on product range breadth and repair incentives, while also mandating manufacturing-location disclosures and restricting advertising. As the EU's revised Waste Framework Directive allows Member States to adopt similar measures, France's approach may preview how textile EPR requirements evolve across Europe and potentially influence emerging U.S. state programs. Will other j
Global Environment
BD
Beveridge & Diamond
Article
The French Évin Law: Towards Greater Freedom For Alcoholic Beverage Packaging And Product Names?
The French Supreme Court has issued a landmark ruling clarifying that alcoholic beverage packaging does not constitute an advertising medium under the Évin Law unless reproduced in promotional materials. The decision also establishes that product names, even those with provocative connotations, qualify as permitted factual information when they serve to identify the marketed product.
France Consumer
GA
Global Advertising Lawyers Alliance (GALA)
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