France: Advertising, Marketing & Branding

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Article
The French Évin Law: Towards Greater Freedom For Alcoholic Beverage Packaging And Product Names?
The French Supreme Court has issued a landmark ruling clarifying that alcoholic beverage packaging does not constitute an advertising medium under the Évin Law unless reproduced in promotional materials. The decision also establishes that product names, even those with provocative connotations, qualify as permitted factual information when they serve to identify the marketed product.
France Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Publicités illicites : Netflix condamné à 250 000 euros
La Cour d'appel de Paris confirme la condamnation de Netflix France à 250 000 euros d'amende pour publicité illicite en faveur du tabac. La plateforme a diffusé sur YouTube une bande-annonce du documentaire "Schumacher" affichant 23 fois des marques de cigarettes, sans avertissement sanitaire. Cette décision rappelle que la loi Évin s'applique pleinement aux plateformes de streaming, y compris pour les contenus d'archives.
France Consumer
HA
Haas Avocats
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