Netherlands: Trademark

On 4 March 2026, the European Commission published its legislative proposal for the Industrial Accelerator Act (IAA), the EU’s response to an increasingly competitive global industrial landscape.

A Hermès Birkin bag, the Oran sandal or a Maison Francis Kurkdjian perfume... these days, there is a cheaper alternative for virtually every iconic luxury product. On TikTok, Instagram and YouTube, these products are widely showcased as "dupes": affordable alternatives that promise the same look or experience as the original.

We regularly receive reports from customers that they are being approached by companies pretending to be official IP agencies. If you receive any letters, emails, invoices or other notifications from third parties, do not make any payments until you confirm their legitimacy.

Hermès has stamped down on “humorous” takes on its famous Birkin and Kelly handbags, reminding potential copycats that wit and parody are not a license for trademark infringement, as Niké Mion explains.

The application window for new generic Top-Level Domains (New gTLDs) closes on 12 August 2026, marking the start of the next strategic phase for trademark holders. From "Reveal Day" to objections, appeals, and the Trademark Clearinghouse, Marc-Emmanuel Mellet breaks down the key stages to expect and shares guidance...

A pharmaceutical company's trademark dispute over 'CannaMed' raises critical questions about brand protection in the rapidly evolving cannabis and medical sectors. The case highlights the intersection of traditional pharmaceutical branding with emerging cannabis industry nomenclature. Legal and commercial implications of this trademark conflict could set important precedents for companies operating at the convergence of these two industries.

L'enregistrement d'une marque est aujourd'hui un levier essentiel pour protéger une marque sur Amazon. Au-delà de la protection juridique qu'il confère, il permet également de mieux contrôler...

Depuis plus de 20 ans, Novagraaf accompagne ASICS dans la gestion et la protection de ses portefeuilles de marques et de dessins & modèles en Europe. En tant que marque mondiale de sport dotée...

For more than 20 years, Novagraaf has supported ASICS with trademark and design portfolio management and protection services in Europe. As a global sports brand with a strong heritage and a distinctive portfolio...