ARTICLE
22 May 2026

Pretty Products, Ugly Lawsuits: Legal Risks Facing Beauty Brands

GG
Greenberg Glusker LLP

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Greenberg Glusker is a full-service law firm serving the needs of businesses, organizations, and individuals globally for over 65 years. Our wide variety of practice areas include: Bankruptcy, Reorganization & Capital Recovery; Corporate; Cybersecurity & Data Privacy; Employment; Entertainment; Environment; Intellectual Property; International; Litigation; Private Client Services; Real Estate; and Tax.
Environmental Partners Sherry Jackman and Sedina Banks authored "Pretty Products, Ugly Lawsuits: Legal Risks Facing Beauty Brands" in Retail TouchPoints.
United States Consumer Protection
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Environmental Partners Sherry Jackman and Sedina Banks authored "Pretty Products, Ugly Lawsuits: Legal Risks Facing Beauty Brands" in Retail TouchPoints.

Excerpt:

The beauty industry is increasingly targeted with consumer claims, including class action litigation, particularly in consumer-friendly states such as New York, California and Washington. Pursuant to the 2026 Lex Machina Class Action Litigation Report, there has been a “dramatic rise in consumer protection class actions, which surged to their highest level in a decade and now drive a significant share of overall filing growth.” Indeed, consumers filed more than 12,000 putative class actions in federal district courts in 2025, a significant increase from the prior year.

Resources

  • Retail TouchPoints

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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