United States: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
FTC Proposes Policy Statement On Personalized Pricing
The Federal Trade Commission has proposed a groundbreaking policy statement that could fundamentally reshape how businesses use consumer data to set prices. The proposal identifies four specific practices that may violate Section 5 of the FTC Act, ranging from misrepresenting personalized pricing to obscuring the data used in pricing decisions. With implications extending from online retailers to brick-and-mortar stores, businesses must now evaluate whether their pricing practices align with the FTC's emerg
United States Consumer
FK
Frankfurt Kurnit Klein & Selz
Article
Podcast - Surveillance Pricing vs. Dynamic Pricing: What Companies Need to Know
As government scrutiny of AI-powered pricing intensifies, companies face critical questions about how their algorithms use consumer data. A major airline's recent congressional inquiry reveals the essential difference between lawful dynamic pricing based on aggregate demand and potentially problematic surveillance pricing that tracks individual consumers, demonstrating why businesses must document their pricing systems before regulators come calling.
United States Consumer
HK
Holland & Knight
Article
FTC Proposes Enforcement Policy On Personalized Pricing As States And Congress Move Toward Broader Restrictions
The Federal Trade Commission has issued a proposed enforcement policy statement targeting "surveillance pricing" practices, warning businesses that using consumers' personal data to set individualized prices without adequate disclosure may violate federal law. This development comes amid growing bipartisan congressional concern and new state legislation restricting personalized pricing...
United States Consumer
BS
Ballard Spahr LLP
Article
Sephora Fights Back Against Allegations Of Discrimination Related To Its Loyalty Program
Sephora faces multiple arbitration claims alleging its Beauty Insider loyalty program discriminates by generating personalized product recommendations based on demographic information like race and age. The company has filed at least 16 lawsuits seeking declarations that its optional personalization features comply with California's Unruh Civil Rights Act, arguing the recommendations enhance customer experience without restricting product access or changing pricing terms.
United States Employment
HB
Hall Benefits Law
Article
CFPB Ends Publication Of Consumer Complaint Narratives And Data Visualizations
The Consumer Financial Protection Bureau has announced it will stop publishing consumer complaint narratives and data visualizations in its public database, marking a significant shift in how the agency shares complaint information. The Bureau cites concerns about unverified allegations, potential for misleading information, and unnecessary reputational harm to companies as key reasons for this policy change.
United States Consumer
BS
Ballard Spahr LLP
Article
The Ad Standard: Monthly Update - August 2026
The FTC’s recent activity fits squarely within several areas the agency has been watching closely: protecting kids and teens, rental housing costs, and Made in the USA claims. The FTC’s final TruHeight order is a good reminder that child and teen health claims remain a high-risk area. The RentGrow matter shows the FTC continuing to press on rental-housing practices, while the latest Made in the USA warning letters reinforce that those claims remain an enforcement priority.
United States Media & IT
ST
Simpson Thacher & Bartlett
Article
Against The Digital Tide: Increased Regulatory And Consumer Pressure To Protect Physical Games And Digital Ownership
State regulators are intensifying scrutiny of digital goods marketing practices, particularly whether consumers understand the difference between purchasing ownership rights versus acquiring limited licenses. As major game publishers shift away from physical media toward digital-only distribution, lawmakers in California, Maryland, New York, and other states are proposing legislation requiring clearer disclosures about what consumers actually receive when they click "buy."
United States Consumer
DW
Dickinson Wright PLLC
Article
The Coming State-Law Litigation Wave Of 2026-27: “Subscription Trap” Class Actions
State-law class actions targeting automatic renewal and subscription practices are accelerating, creating significant litigation risk for companies that rely on recurring revenue models. Recent settlements demonstrate that even technical compliance failures can lead to seven-figure exposure, with California, Illinois, and Virginia statutes driving the most aggressive litigation.
United States Consumer
B
Benesch Friedlander Coplan & Aronoff LLP
Article
NYC Council Announces Investigation Into Marketing By Prediction Market Platforms
New York City Council Speaker Julie Menin has launched an investigation into prediction market platforms like Kalshi, Polymarket, Coinbase, and Gemini Titan, examining their marketing practices targeting New Yorkers. The probe focuses on allegations of false and deceptive advertising tactics, particularly those directed at young adults, including undisclosed influencer marketing and fictitious depictions of profitable wagers.
United States Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
State Payments Enforcement Trends
State attorneys general are increasingly coordinating multistate investigations and settlements targeting payment companies, creating a fragmented enforcement landscape where the same practices may attract scrutiny from multiple states applying different laws. Recent settlements with Block and PayPal demonstrate how states are imposing detailed operational obligations on payment platforms while also using coordinated policy initiatives to influence payment network policies on issues ranging from e-cigarette
United States Finance
SJ
Steptoe LLP
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