Turkey: Trademark

The Turkish game industry has experienced remarkable growth over the past decade, positioning itself as one of the most promising sectors within the technology ecosystem. A growing number of successful Turkish companies are drawing strong interest from foreign investors. As these ventures bloom, they often become the subject of M&A transactions. As it is the core asset in a gaming company, IP should be well-managed from the early stages of the venture.

A Turkish court has ruled on a trademark dispute between a globally recognized energy drink brand and a motor oil company, examining whether similar colors, figurative elements, and the word "MONSTER" create likelihood of confusion despite the products belonging to different classes. The decision provides crucial guidance on protecting well-known marks against later registrations that incorporate essential brand elements, even when goods appear unrelated at first glance.

Türk Patent ve Marka Kurumu (Kurum), Kuruma yapılan marka tescil başvurularında esas alınacak Mal ve Hizmet Sınıflandırma Listesini güncellemiştir.