Asia: Media, Telecoms, IT, Entertainment

When competitors embed your trademark in hidden website code or use it as a search keyword, the line between smart marketing and legal liability becomes dangerously thin. Indian courts are increasingly scrutinizing these invisible SEO tactics through the lens of passing off law, examining whether such practices constitute actionable misrepresentation that diverts customer goodwill and causes commercial damage.

On 23 June 2026, the State Administration for Market Regulation (SAMR) and five other agencies jointly issued the Opinions on Vigorously Promoting the High-Quality Development of the Advertising Industry...

Thailand's data protection regulator has published draft guidance on lawful bases for processing personal data and marketing practices under the PDPA. The guidance introduces a five-step process for selecting lawful bases, emphasizes separating marketing consent from core services, and addresses AI-driven marketing transparency. Organizations processing personal data in Thailand face new expectations around accountability, consent management, and documentation of compliance efforts.

With the evolution of generative artificial intelligence (AI) constantly growing in pace, countries around the world are scrambling to update their laws to tackle new challenges and opportunities posed by this technology.

The Hong Kong Inland Revenue Department (IRD) recently provided further guidance on the foreign-sourced income exemption (FSIE) regime by publishing four new frequently...

In a recent judgment, the Allahabad High Court (Court) made an important distinction between liking a post and sharing a post on social media platforms.

Rouse and Lusheng Law Firm have released their 2025 report examining intellectual property development and protection in China's film and television industry, launched at the 28th Shanghai International Film Festival. The report analyzes three major industry trends—AI comic dramas, virtual idols, and global IP expansion—while providing comprehensive insights into policy changes, industry statistics, and landmark judicial cases that shape the evolving IP landscape.

South Korea has announced an expansion of its international anti-piracy efforts, strengthening cooperation with Interpol, US Homeland Security, and Southeast Asian authorities to combat transnational digital piracy operations. The initiative marks a strategic shift from website takedowns to targeting the individuals, infrastructure, and organized networks behind unauthorized content distribution, particularly as demand for Korean entertainment continues to grow globally.

Eminem's legal team has challenged an Australian beach lifestyle brand's trade mark application, arguing that 'Swim Shady' is confusingly similar to his iconic 'Slim Shady' persona. Australia's Registrar of Trade Marks has now ruled on whether the rapper's existing Australian registrations provide sufficient grounds to block the beach brand's application, with the decision turning on evidence of genuine use across merchandise categories.

On 31 October 2025, the Seoul Central District Court ruled that an exclusive management contract between K-pop girl group NewJeans and its agency, ADOR, remained valid until June 2029.

Sound recording law is a combination of copyright, contract, privacy and new technology regulation. The law on sound recordings has undergone a major change due to the evolving music market and technological developments that have accelerated over the years. This article discusses the legal framework of IP rights in sound recordings as provided by the Copyright Act, 1957 with a special focus on ownership, assignment, licensing, and commercial exploitation of IP rights in sound recordings.

The Advent of Artificial intelligence (“AI”) has taken its shape and form in nearly all the sectors, contributing either directly or indirectly to the Indian economy. It has now moved from a topic of revolution to an issue for discussion and more so a reason for restructuring the existing legal regimes. One such sector where AI has settled itself is that of music industry or broadly putting it, the creative industry, amid the growing characterization of the Indian economy as an ‘orange economy,’ driven by creativity, culture, and intellectual property.