Article
FINRA Seeks To Modernize Rule 2210 – Communications With The Public
The Financial Industry Regulatory Authority (FINRA) has proposed sweeping changes to Rule 2210 that would eliminate the long-standing requirement for principal pre-use approval of retail communications, replacing it with a flexible risk-based supervisory framework. The proposal addresses modern communication challenges including social media, AI-generated content, and influencer marketing while attempting to align broker-dealer standards more closely with SEC investment adviser rules. Member firms would nee
Holland & Knight