Turkey: Advertising, Marketing & Branding

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The Turkish Competition Board’s Sahibinden Commitment Decision: A Closer Look At Digital Platform Commitments
On December 25, 2025, the Turkish Competition Board (“Board”) accepted the revised commitments submitted by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. (“Sahibinden”) and terminated the investigation launched against Sahibinden under Article 6 of Law No. 4054 on the Protection of Competition (“Law No. 4054”) concerning alleged leveraging practices associated with Sahibinden's Otobid service.
Turkey Anti-trust
EG
ELIG Gürkaynak Attorneys-at-Law
Article
Ticari Reklamlarda Yapay Zekâ Ve Sosyal Medya Etkileyicilerine İlişkin Yeni Kurallar
Yeni düzenleme (m. 18/8), reklamda yapay zekâ veya başka bir yazılımın tüketicinin bir mal veya hizmete ilişkin ekonomik davranış biçimini önemli ölçüde etkileyecek şekilde kullanılması hâlinde bu durumun açık, anlaşılır ve ayırt edilebilir biçimde belirtilmesini zorunlu tutmaktadır. Aynı yükümlülük, yapay zekâ teknolojileri kullanılarak insandan ayırt edilemeyecek dijital karakterlere yer verilen reklamlar bakımından da geçerlidir.
Turkey Media & IT
A
ASY Legal
Article
A New Regulatory Era For Protecting Children In The Digital World
Children’s presence in digital environments is no longer incidental; it is structural. Social media, online games, and AI-driven platforms are part of everyday life from an increasingly early age. In response, Türkiye is entering a new phase of regulation: one that moves beyond general platform rules and begins to address children as a distinct regulatory category.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
Article
Amendments To The Regulation On Commercial Advertisement And Unfair Commercial Practices
Turkey's advertising landscape is undergoing a major regulatory transformation with new rules governing AI-generated content, social media influencer marketing, and environmental claims. The amendments introduce strict requirements for targeted advertising to children, mandate disclosure of AI-generated advertisements, and establish detailed guidelines for discount pricing and consumer reviews.
Turkey Consumer
G+
Gun + Partners
Article
New Online Safety And Gaming Platform Rules
Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.
Turkey Media & IT
KD
Kolcuoglu Demirkan Kocakli Attorneys at Law
Article
New Regulations In The Social Network And Gaming Sector
“Law Proposal on Amendments to the Social Services Law and Certain Other Laws” (the “Law”)¹ entered into force on 1 May 2026. The Law introduces significant amendments to Law No. 5651 on the Internet and Fighting Against Crimes Committed through Internet Broadcasting Law (“Law No. 5651”)², regarding protection of children in digital environments, the introduction of new rules for the gaming sector, and obligations imposed on large scale social network providers.
Turkey Media & IT
HB
Herguner Bilgen Ucer Attorney Partnership
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