South Africa: Advertising, Marketing & Branding

As temperatures drop around the country, rugby is hotting up. South African rugby fans have plenty to look forward to in 2026, including the Rugby’s Greatest Rivalry Tour which will take place from 7 August 2026...

FIFA's commercial framework requires host venues to conceal non-sponsor branding during the World Cup, leading Levi's Stadium to be temporarily rebranded. When Levi's iconic batwing logo was covered with a white sheet, the company transformed this restriction into a powerful marketing moment that demonstrated the true strength of brand recognition and the difference between a trademark and a brand.

When Mirra Andreeva wore a jacket emblazoned with "I want to thank myself" after winning the French Open, the phrase sparked more than social media buzz—it raised critical questions about when memorable words cross the line from cultural moment to protectable brand. This analysis explores the legal boundaries between quotable expression and trademark protection, examining how context, commercial use, and consumer perception determine whether a phrase deserves intellectual property protection.

With the year coming to end, many companies will be hosting year-end events to celebrate and close off the year. During these festivities, memories are often being captured in photographs.

Over the past few years, consumer interest in certain "better-for-you" foods has surged. Google search interest in sourdough spiked globally during the COVID pandemic...

On 8 September 2025, a private members Bill was introduced in Parliament, proposing an amendment to the existing Liquor Act.

We have written about the Advertising Regulatory Board (ARB) case of L'Oréal South Africa (Pty) Ltd (L'Oreal) and Nutriwomen (Pty) Ltd before. In this update we discuss the appeal that was lodged...

As you may have heard in the news, five children were recently reported to have tragically died in Soweto, after allegedly eating poisoned snacks, purchased at a spaza shop.

On Monday afternoon, the Advertising Regulatory Board ("ARB") set the industry abuzz after it announced that Meta, the technology conglomerate which owns and operates a hive of social media platforms such as Facebook.