South Africa: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Newsflash | Consumer Protection Act Amendment Regulations, 2026

The Minister of Trade, Industry and Competition has published the Consumer Protection Act Amendment Regulations, 2026 (“2026 Amendments”) in terms of section 120(1)(a) read with section 11(6)...

South Africa Media & IT

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ENS

The Kiddos vs. Chickees Packaging Battle

An interesting matter dealing with children's food packaging was reported recently, where the underlying dispute overlaps beautifully with the world of Intellectual Property - in particular...

South Africa Media & IT

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ENS

Picture This: Staff Privacy

With the year coming to end, many companies will be hosting year-end events to celebrate and close off the year. During these festivities, memories are often being captured in photographs.

South Africa Privacy

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ENS

Navigating Health Claims On Food Labels In South Africa

Over the past few years, consumer interest in certain "better-for-you" foods has surged. Google search interest in sourdough spiked globally during the COVID pandemic...

South Africa Healthcare

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ENS

The Latest Proposed Ban Relating To The Advertising Of Alcohol

South Africa Media & IT

AA

Adams & Adams

Curbing Vexatious And Abusive Legal Proceedings

South Africa Litigation

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ENS

Liquor Amendment Bill Introduced: Proposed Total Ban On The Advertisement And Promotion Of Liquor

South Africa Healthcare

WW

Webber Wentzel

Dermacare And Cerave: A Fair-Weather IP-Follower? This May Not Be For You!

South Africa Media & IT

E

ENS

Cut The Budget, Keep The Edge: A Provocation For Law Firm Marketers

South Africa Strategy

Beach Weather | Legal Marketing

Municipality's Failure To Appoint Candidate To An Advertised Position May Constitute Reviewable Administrative Action

South Africa Litigation

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ENS

What Does This Meme? How Copyright Protected The "Success Kid" Meme

South Africa IP

AA

Adams & Adams

The Battle Of The Fast Food Adverts: Chicken Licken vs. KFC

South Africa Media & IT

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ENS

Trade Mark Dispute: STANLEY vs. STANLEY

South Africa IP

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ENS

Hellmann's And Bellisima

South Africa Media & IT

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ENS

South Africa Publishes Draft National Artificial Intelligence Policy For Public Comment

South Africa Technology

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Fasken

AI In Africa: Regulations Are Catching Up And The Courts Are Already There

South Africa Technology

AA

Adams & Adams

South African Budget Speech 2026 Review (Video)

South Africa Strategy

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ENS

Stablecoins In South Africa: Is Your Organisation Ready For The Regulatory Shift?

South Africa Technology

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ENS

Extending Boundaries: Adjustments To South African Exchange Control Limits And Powers

South Africa Tax

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ENS

Celebrity Endorsements – Misinformation Or Plausible Deniability?

Ever watched a preschooler playing without a care in the world? This sense of no-consequence freedom is often cherished – but it can be disastrous when mirrored in celebrity endorsements.

South Africa Commercial

FW

Fairbridges

Advertising, Marketing & Promotion Comparative Guide

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of South Africa, check out our comparative guides section to compare across multiple countries

South Africa Media & IT

AA

Adams & Adams

Protecting IP In South African Esports: A Strategic Approach To Sponsorship

Esports is a rapidly growing industry in South Africa, with the sector expected to reach ZAR 3 billion in revenue by 2030 and a compounded annual growth rate of 29.5% between 2024 and 2030.

South Africa IP

WW

Webber Wentzel

Personalisation In Advertising - Data Protection And Privacy Issues

The proliferation of intelligent technologies such as artificial intelligence (AI) has created opportunities for players within the consumer sector to harness the capabilities of new tools to enhance the customer experience...

South Africa Privacy

WW

Webber Wentzel

Mr D's Disparaging Advertisement That Imitated Massmart's MAKRO MOOD Campaign

South Africa Media & IT

AA

Adams & Adams

Information Regulator's Guidance Note On Direct Marketing: What Do You Need To Know?

South Africa Media & IT

E

ENS

The Appeal Of Nutriwomen

South Africa Media & IT

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ENS

Six Children Die After Consuming Poisoned Snacks: What Packaging Information Are You Entitled To As A Consumer?

South Africa IP

AA

Adams & Adams

META-morphosis: Exciting Developments In Respect Of The Enforcement Of ARB Complaints

South Africa Media & IT

AA

Adams & Adams

Are You Maximising Your Brand's Value Through Strategic Co-Marketing?

South Africa Media & IT

BI

Barnard Inc.

Valentine's Day In The Spotlight At The Advertising Regulatory Board

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

South Africa IP

AA

Adams & Adams

Cosmetics In South Africa: L'Oréal Has Skin In The Game

South Africa Media & IT

E

ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

Valentine's Day In The Spotlight At The Advertising Regulatory Board

On the 20 June 2024, the Advertising Appeals Committee (AAC) of the Advertising Regulatory Board (ARB) was convened to consider an appeal against the ARB's Directorate...

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

It is no secret that influencers are currently at the forefront of the marketing industry. It comes as no surprise when products or services "go viral" as a result of their promotion...

South Africa IP

AA

Adams & Adams

Cosmetics In South Africa: L'Oréal Has Skin In The Game

In South Africa, it is not uncommon for companies to take IP-related disputes to the Advertising Regulatory Board ("ARB"), a process that is far cheaper and quicker than High Court proceedings.

South Africa Media & IT

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ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

On 1 February 2024, the Ministry of Economy and Trade launched the electronic advertising system for trade marks, marking a significant step in digitalising the registration and advertising processes.

South Africa IP

AA

Adams & Adams

What's So Arb-Itrary About Onions, Petroleum Jelly And Hot Chillies?

South Africa Media & IT

AA

Adams & Adams

Media And Digital Platforms Market Inquiry: South African Competition Commission Publishes Statement Of Issues

On 17 October 2023, the Competition Commission launched the Media and Digital Platforms Market Inquiry and also published the Statement of Issues.

South Africa Media & IT

E

ENS

Trade Mark Infringements – China And Germany

We like to keep our readers abreast of IP developments around the globe, so in this article, we'll discuss recent trade mark infringement cases in China and Germany.

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ENS

The Springbok Hijack

Rugby-mad South Africans may find the attempt by a South African company to ‘ride on the coattails of' one of the best-known brands in world rugby, the Springbok brand, interesting.

South Africa IP

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ENS

Digital Giants Under The Spotlight: South Africa's News Media Market Inquiry

On 15 September 2023, the Competition Commission published the final Terms of Reference to initiate a market inquiry into the distribution of media content on digital platforms in South Africa, termed...

South Africa Anti-trust

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ENS

Come On Barbie, Let's Go (TM) Party

South Africa IP

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ENS

South Africa IP

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ENS

The Bliss Brands Case – A Long Fight Ends With A "Submission"

South Africa Media & IT

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ENS

Nothing But Net – Shooting Too Closely To The 2023 Netball World Cup?

South Africa IP

AA

Adams & Adams

POPIA Enters The Terrible Twos

South Africa Technology

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ENS

Examining The Competition Commission's ‘Google Search'

South Africa Anti-trust

BI

Barnard Inc.

Product Labelling In South Africa: Little Margarine For Error

South Africa IP

AA

Adams & Adams

Draft Regulations On Labelling And Advertising Of Foodstuffs: Will The New Warning Labels Be A Put Off?

South Africa Media & IT

AA

Adams & Adams

Empowering Victims Of Gender-Based Violence To Establish Their Independence

South Africa Employment

FC

FTI Consulting

Kanye West, And The Dangers Of Sharing IP

South Africa Media & IT

E

ENS

African Women On The Move: In Conversation With Social Media Marketer

South Africa Media & IT

SA

Songhai Advisory LLP

Regulator Sanctions Influencers Over Lotto Adverts – Comedians Do Not Get The Last Laugh After Failing To Disclose That Twitter Posts Were Paid Advertising

South Africa Media & IT

AA

Adams & Adams

Sparkling Wine And A "Spade Of Inspiration"

South Africa Media & IT

E

ENS

Parody In South Africa: Addressing The Hippo In The Room

South Africa Media & IT

AA

Adams & Adams

Legal Implications Of Being An Influencer

South Africa Media & IT

SI

SchoemanLaw Inc.

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Firmus Advisory

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