South Africa: Advertising, Marketing & Branding

The Devil Wears Prada is more than a cultural phenomenon—it's a complex intellectual property ecosystem involving multiple rights holders, from the original author to the luxury brand itself. This analysis examines how copyright, trademark, and personality rights intersect to create a legally sustainable framework that enables both creative freedom and commercial exploitation in the entertainment industry.

This collection explores the intersection of intellectual property law, sports innovation, and emerging regulatory frameworks in South Africa.

Comic Con has once again returned to South Africa. These pop culture conventions have evolved into global platforms for expression, commerce, and fan engagement, bringing together costume design, performance...

We've all seen it, possibly even used it – the photo of a little boy in the green and white shirt, on the beach, with a fist full of sand and determined look on his face – which has been doing the rounds since 2007...

In the ever-competitive world of fast food, brand identity and creative marketing are vital. In a recent dispute, Chicken Licken took legal action against KFC, claiming the fast-food giant's "All Star Box" advertisement copied two...

There are two very popular and well-known companies that use the trade mark STANLEY.

Valentine's Day for Hippo was slightly unconventional this year. Instead of chocolates, flowers and dinner at a fancy restaurant, it involved onions, petroleum jelly, hot chillies...

In today's digital landscape, safeguarding personal information has become increasingly vital, especially with heightened scrutiny from regulatory bodies...

Thursday, 1 February 2024, saw the Ministry of Economy and Trade introducing its electronic advertising system for trade marks. Senior officials from the Ministry...