South Africa: Media, Telecoms, IT, Entertainment

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
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Article
Taylor Swift Is Re-writing The IP Playbook: Trade Mark Law And The Protection Of Personal Image In The Age Of AI
As celebrities like Taylor Swift, Luke Littler, and Matthew McConaughey increasingly turn to trade mark law to protect their voices, faces, and personal likenesses from AI-generated deepfakes, a critical question emerges: can trade mark registration truly safeguard personal identity in the age of generative AI? This article examines the legal strategies, commercial rationale, and inherent limitations of using trade mark law as a shield against unauthorized exploitation of celebrity personas.
South Africa IP
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ENS
Article
Cleanse Or Consent? The ZAR0.12 Question Every South African Direct Marketer Must Answer
ENSafrica's latest legal bulletin examines critical regulatory shifts across Africa, from South Africa's mandatory monthly opt-out cleansing under amended CPA rules to Rwanda's new VAT framework for cross-border digital services. The collection addresses constitutional interpretation in Ghana, AI policy governance failures, merger threshold updates, and emerging challenges in crypto regulation and prediction markets.
South Africa Consumer
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ENS
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Article
“I Want To Thank Myself”
When Mirra Andreeva wore a jacket emblazoned with "I want to thank myself" after winning the French Open, the phrase sparked more than social media buzz—it raised critical questions about when memorable words cross the line from cultural moment to protectable brand. This analysis explores the legal boundaries between quotable expression and trademark protection, examining how context, commercial use, and consumer perception determine whether a phrase deserves intellectual property protection.
South Africa IP
FW
Fairbridges
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