Italy: Consumer Law

Italy's competition authority has closed its investigation into DeepSeek's AI chatbot by accepting commitments to improve transparency around AI-generated content accuracy. The case centers on whether generic warnings about AI limitations adequately protect consumers from relying on potentially false or misleading information produced by large language models.

The Italian Competition Authority has launched investigations into three major supermarket chains for allegedly conducting unauthorized marketing campaigns that exploited Olympic symbols and imagery during the Milano Cortina 2026 Winter Games.

Italy has taken a decisive step in combating greenwashing by implementing EU Directive 2024/825, which strengthens consumer protection against misleading environmental claims. The new Legislative Decree introduces comprehensive amendments to the Italian Consumers' Code, establishing strict requirements for environmental claims, sustainability labels, and product comparison services. Will these enhanced regulations effectively curb deceptive green marketing practices and empower consumers to make truly infor

On March 22, 2023, the European Commission adopted a proposal for a directive on substantiation and communication of explicit environmental claims and environmental labels (the "Green Claims Directive").

In late October 2022, the Bank of Italy published a communication drawing the attention of consumers to ‘Buy Now Pay Later' schemes. ‘Buy Now Pay later', or BNPL, is essentially a form of credit...

It is not always easy to distinguish between the sale of a faulty product and the sale of aliud pro alio. Recently the Italian Supreme Court has clarified some aspects of the issue...

According to the EU Commission, tourism is the most resilient sector of the EU economy.

On 22 December 2014, CONSOB issued the Communication No. 0097996 (the "22 December Communication") for intermediaries active in the distribution of complex financial products to retail investors...

The Court of Justice of the European Union has issued its judgement on the Case C-452/13 - Germanwings GmbH. vs Ronny Henningon September 4th, 2014.