India: Social Media

Pesky, promotional and unsolicited commercial communications can be intrusive and disruptive for consumers, particularly when received without their consent. They can result in consumers being constantly exposed to unwanted commercial messages, making it harder to distinguish important communications from promotional content. In some cases, such communications may also encourage unwanted purchases or expose consumers to potential fraud and other risks. In view thereof, Central Consumer Protection Authority (CCPA) has proposed a draft of the Guidelines for Prevention and Regulation of Pesky, Promotional and Unsolicited Commercial Communications, 2026 (Draft Guidelines).

India's digital and AI regulatory framework has entered a decisive new phase. On 10 February 2026, the Ministry of Electronics and Information Technology (“MeitY”) notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introducing a comprehensive regulatory framework specifically addressing Synthetically Generated Information (“SGI”). These amendments, which took effect on 20 February 2026, mark India's response to the proliferation of deepfakes, AI-generated content, and other forms of synthetic media that can deceive users and cause significant harm.

On January 2, 2026, the Cyber Laws Division of the Ministry of Electronics and Information Technology (hereinafter referred to as ‘MeitY') issued a notice to the Chief Compliance Officer of India operations of X Corp.