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14 April 2026

Bi-annual Report On The Consumer & Retail Sector In China, 2025 H2

KP
KPMG

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KPMG in China has offices located in 31 cities with over 14,000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.

KPMG is a global organisation of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organisation or to one or more member firms collectively.

KPMG has released the Bi-annual Report on the Consumer & Retail Sector in China,2025 H2. Facing complex domestic and global headwinds in 2025...
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KPMG has released the Bi-annual Report on the Consumer & Retail Sector in China,2025 H2. Facing complex domestic and global headwinds in 2025, China implemented increasingly proactive and effective macroeconomic policies. As the 14th Five-Year Plan concluded, these measures strengthened the economic fundamentals, building upon the 5.0% year-on-year GDP growth and advancing the transition toward higher-quality development. Initiatives to stimulate domestic demand, stabilise employment, and counter economic stagnation gained momentum,fuelling sustained expansion and structural upgrades within China’s consumer market. This shift was further accelerated by the rise of innovative consumption models, setting the stage for greater realisation of consumption potential in 2026.

Bi-annual Report on the Consumer & Retail Sector in China, 2025 H2

This report focuses on the Consumer & Retail sector in China. Based on KPMG China's extensive knowledge system and rich pratical project experience, it deeply analyses China’s macro-economic environment, sector trends, deal scenarios, and tax updates for the Consumer & Retail sector, helping sector participants to drive future industry development in the right direction, and realise their growth potential.

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