European Union: Trademark

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Dans son arrêt du 22 avril 2026 (T-228/25), le Tribunal de l’Union européenne (TUE) confirme la nullité de son modèle faute de caractère individuel.

A trademark application is the formal legal process to register and protect your brand name, logo, or slogan with the United States Patent and Trademark Office (USPTO). Filing establishes exclusive rights to use your mark in commerce and provides federal legal protection against unauthorized use by competitors.

Understanding trademark classes is essential for effective brand protection. The Nice Classification system organizes all goods and services into 45 numbered classes, and your registration rights apply only to the classes you file in. Strategic class selection determines whether your brand is fully protected or leaves costly gaps for competitors to exploit.

Brand protection is no longer just about safeguarding trademarks; it’s about protecting rights, reputation, and growth—and gaining real-time visibility into competitor activity and market shifts. Discover how AI-powered tools enhanced by human expertise can help you cut through noise, spot risks earlier, and act with confidence.

As the technology sector continues to evolve, intellectual property (IP) sits at the core of value creation for software developers, tech companies and innovation-driven businesses. Whether in the form of proprietary software, algorithms, platforms or other digital assets, IP often represents the most significant and scalable component of a business.

In a major decision dated December 19, 2025 (R 2248/2019-G), the Grand Board of Appeal of the EUIPO ruled that the word mark “GEORGE ORWELL” cannot be registered as an EU trade mark (EUTM) for goods and services such as books, films, recorded media, and entertainment, cultural, and educational services. The decision provides important clarification on the registrability of famous persons’ names in cases where such names may be perceived by the relevant public as describing the content or subject matter of the goods and services concerned, rather than their commercial origin.

Intellectual property disputes can be resolved through mediation, offering faster, cheaper, and more confidential solutions than litigation. This comprehensive guide explores how organizations can maximize their chances...

UDRP-consolidatie biedt merkhouders een strategisch middel om geschillen over domeinnamen in één procedure te bundelen. Dit kan kosten verlagen, efficiëntie verhogen en grootschalige cybersquatting beter aanpakken.