Brazil: Technology

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CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide
Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
Brazil Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
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Committee Advances Bill On Patent Ownership Of AI-Assisted Inventions
Brazil's Committee on Industry, Commerce, and Services has issued a favorable opinion on legislation addressing patent ownership for AI-assisted inventions. The proposed amendment to the Brazilian Patent Statute would establish that patent rights for inventions developed with artificial intelligence assistance belong to the individual or legal entity providing the economic or technical means for development, while maintaining that AI systems themselves cannot hold patent rights due to lack of legal personho
Brazil IP
LA
Licks Attorneys
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