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Disruption on par with the rise of Millennials
Young parents—those under 45 with kids under 18—see groceries differently: from pre-shop to store choice to price perception to e-commerce to prepared foods and more. They’re not the customers for whom grocers have been optimizing the last two decades, but they’re the new normal. Their habits will be the baseline for Gen Alpha.
This new report details both universal and regional differences in how young parents shop compared to other consumers, and our expert team delivers insights into how grocers should begin to evolve their business models with this next generation in mind.
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