Switzerland: Advertising, Marketing & Branding

In den letzten zwei Jahrzehnten hat der Gesundheits- sektor bedeutsame technologische Entwicklungen durchlaufen.

Companies making circularity claims about their products or services must provide robust evidence to support these assertions. This article examines the evidentiary requirements and legal standards that apply when businesses promote circular economy practices, exploring what constitutes sufficient substantiation in an increasingly regulated landscape.

A Q&A guide to capital markets law in Switzerland. The Q&A provides a high-level overview of the main equity and debt markets/exchanges, and the main regulators and legislation that govern them.

In Switzerland, the regulation pertaining to the advertisement and promotion of medicines is spread over various statutes, ordinances and guidelines, and also includes self-regulatory codes.

Werbung für rezeptfreie Medikamente (OTC-Produkte) ist in der Schweiz grundsätzlich erlaubt, doch auf Social- Media-Plattformen stossen Pharmaunternehmen auf erhebliche Hürden.

With Black Friday, Cyber Monday, and Christmas sales around the corner, online businesses have a prime opportunity to increase sales. But with great opportunities come responsibilities

In the digital space, e-commerce platforms are leveraging personalised advertising to enhance customer experiences and boost sales.

The European Union's Digital Services Act (DSA) has ushered in a new era of online content regulation, aiming to create a more legally harmonised framework across the EU.

The European Commission has confirmed 19 online platforms and search engines identified as ‘very large online platforms' (VLOPs) and ‘very large online search engines' (VLOSEs) for the purposes...