South America: Consumer Protection

Brazil's Data Protection Agency has issued new guidelines establishing deadlines and requirements for transparency reports under the Digital Statute for Children and Adolescents. The first reports must be published by September 17, 2026, covering data from platforms with over one million users under 18 years old.

The Brazilian Data Protection Agency (ANPD) has established a new reporting channel specifically designed to receive complaints about violations of the Digital Statute for Children and Adolescents (Digital ECA). This regulatory mechanism enables the identification of non-compliance patterns in digital platforms, including failures in age verification, inadequate parental controls, and disproportionate data collection affecting minors.

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

Colombia's Senate has introduced Bill 394 of 2025, a groundbreaking legislative initiative that aims to formalize and regulate the digital content creation industry. The proposed law establishes mandatory transparency requirements for sponsored content, imposes strict guidelines for health and cosmetic product promotions, and creates a National Solidarity Protection Fund financed through development quotas and digital service taxes. Will this regulatory framework transform Colombia's social media landscape

New Mexico's Environment Department is opening public participation in reviewing the PFAS Protection Act, which regulates per- and polyfluoroalkyl substances in consumer products. The state will gather input through a public webinar and comment portal to inform recommendations on whether exemptions, including the fluoropolymer exemption, should be retained, modified, or removed.

A major Colombian brewery faced a USD$220,000 fine from the Superintendence of Industry and Commerce for mishandling a promotional campaign linked to soccer tickets. The company violated consumer protection laws by changing contest rules mid-campaign and omitting essential information, leaving over 4,000 customers without promised benefits. This case provides critical lessons for entrepreneurs on how to structure legally compliant promotions that protect both customers and business reputation.

Could the California Superior Court verdict have an unpredictable impact on Big Tech's business model in Brazil?

El marco normativo en materia de protección al consumidor en México continúa en constante evolución. El 12 de diciembre de 2025, se publicó en el Diario Oficial de la Federación...

The Superintendence of Industry and Commerce (SIC), in the exercise of its statutory powers of inspection, surveillance, and control, has adopted four preventive...