China: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
New Trademark Law In China Takes Effect On 1 January 2027: What Businesses Need To Know
China's revised Trademark Law, effective January 1, 2027, introduces sweeping reforms to combat bad-faith trademark filings and strengthen genuine use requirements. The new legislation expands tools for tackling trademark squatting, introduces administrative penalties for malicious filings, and enhances protection for well-known brands while tightening regulations on misleading trademark use. Brand owners must adapt their filing strategies and monitoring processes to navigate the shift from a registration-c
China IP
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Mayer Brown
Article
Molly Tea - A Rare Look At Chinese IP
A Chinese court ruled that Molly Tea's floral logo infringed Louis Vuitton's registered trade marks, awarding $1.5 million in damages despite public backlash. The case sparked debate about Western luxury brands claiming exclusive rights over geometric floral motifs that resemble traditional Chinese decorative patterns. This landmark decision offers critical insights into how Chinese courts assess trade mark similarity, consumer perception, and cross-industry brand protection.
China IP
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ENS
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