China: Advertising, Marketing & Branding

최근,중국 지식산권보는 푸젠성과 닝샤후이족자치구가 ‘민녕(閩寧) 협력’ 30년을 계기로 지리적표지 산업 육성, 지식재산 보호 협력 및 서비스업 지원을 연계하고 있다고 보도한다.

Fashion houses have long used repeating geometric motifs and interlocking-letter patterns as trademarks, but securing registration for these pattern marks in China presents unique challenges. The distinctiveness requirement creates a critical tension: are these designs merely decorative elements, or do they function as source identifiers capable of legal protection?

A Chinese court ruled that Molly Tea's floral logo infringed Louis Vuitton's registered trade marks, awarding $1.5 million in damages despite public backlash. The case sparked debate about Western luxury brands claiming exclusive rights over geometric floral motifs that resemble traditional Chinese decorative patterns. This landmark decision offers critical insights into how Chinese courts assess trade mark similarity, consumer perception, and cross-industry brand protection.

近期，李荣浩歌曲《李白》版权事件引发行业热议。单依纯团队为商业演唱会申请演唱授权被明确拒绝后，仍在现场公开演唱，由此引发版权争议。这一事件不仅凸显了音乐商用授权的重要性，更让大众关注到一个核心问题：版权如何有效确权、授权。

Arecent exposé on a state broadcaster in China called out abuses in the “Generative Engine Optimization” (GEO) market, highlighting fresh regulator attention to the mass production of synthetic promotional...

网红营销已成为瑞典数字领域的主流推广方式，这也促使瑞典消费者保护署（Konsumentverket）加大了对其的监管力度。在瑞典消费者保护署最新发布的《2026 

The Macau Special Administrative Region ("Macau") is shaking up its advertising rules, launching a 30-day public consultation on 4 July 2025 to update a law that's been largely unchanged since 1989.

China's livestream e-commerce industry has experienced explosive growth in recent years, which has revolutionized traditional retail models by combining information dissemination, real-time interaction, instant purchasing and even the entertainment.

本文探讨了新加坡互联网平台在知识产权（IP）方面的责任，重点关注电子商务和社交媒体中由用户生成的内容（UGC）。文章对商标侵权和版权侵