Brazil: Advertising, Marketing & Branding

Rio de Janeiro has become the first Brazilian city to ban online betting advertisements in public spaces through Municipal Decree No. 58,274. This comprehensive prohibition raises significant questions about municipal authority to regulate commercial advertising, particularly given Brazil's constitutional framework that grants the Federal Government exclusive legislative power over such matters. The decree's legality may face scrutiny as it targets a specific industry rather than establishing general urban

Municipalities and states across Brazil are rapidly implementing new restrictions on fixed-odds betting advertising, creating a complex regulatory landscape with varying enforcement mechanisms and substantial penalties. This analysis examines the key municipal and state regulations currently in force, from Rio de Janeiro to Rio Grande do Sul, and explores how operators, agencies, and public entities can navigate this evolving compliance environment.

Brazil's Federal Government has issued two new administrative orders that significantly expand regulatory obligations for advertising in the fixed-odds betting sector, imposing mandatory warning requirements and prior verification duties not only on betting operators but across the entire advertising ecosystem—including agencies, platforms, and social media networks. What specific compliance steps must advertising intermediaries now take to avoid enforcement action, and how do these rules reshape liab

The recent popularization of large language models (LLMs) has profoundly transformed the way we interact with the internet. Whereas search engines such as Google Search and Bing were once the primary gateway...

The wave of online safety regulation is continuing to surge, with Brazil's recent enactment of Law No. 15,211/2025—the Digital Statute for Children and Adolescents (Digital ECA)—as the latest addition.

Advertising has long been a powerful tool to shape consumer behavior, but in recent years a new challenge has emerged: how to responsibly communicate sustainability.

No dia 30 de dezembro de 2023, o presidente Luiz Inácio Lula da Silva sancionou a Lei Federal nº 14.709/2023 (Lei das Bets), que disciplina a exploração de apostas de quota fixa por particulares.

Os heads das áreas de Propriedade Intelectual, Ana Carolina Cesar, e Contratos, Elias Jabbour, tiveram artigo sobre mercado de influenciadores digitais publicado no portal de notícias Conjur.

O Ministério da Fazenda publicou na última sexta-feira, dia 27, a Portaria Normativa nº 1.330 (Portaria MF nº 1.330), que define condições gerais para exploração comercial de apostas de quota fixa...