ARTICLE
15 June 2026

Stronger Protection For Europe’s Craft Heritage

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Aera is a European IP consultancy firm, build on Nordic values, with an international perspective. The firm strives to provide high-quality services to clients that truly use IP strategically and links these strategies to their business needs. We wish to take good care of innovators!
From 1 December 2025, producers of crafts and industrial goods can apply for EU-wide Geographical Indication (GI) protection.
European Union Intellectual Property
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Written by Frida Holmér, Attorney-at-Law, Rouse

Starting December 1, 2025, producers and manufacturers of crafts and industrial goods will be able to apply for EU-wide protection for their geographical indications (GIs). In Sweden, for example, the Swedish Intellectual Property Office (PRV) has implemented a fast-track function, meaning that applications submitted during the one-year window are free of charge, and benefit from a simplified handling, no opposition procedure, and faster processing.

The protection applies to crafts and industrial goods such as glass, ceramics, jewellery, textiles, and natural stone, but not to food or agricultural products. To qualify, the product must originate from a specific place, region, or country, have qualities or a reputation linked to that location, and include at least one stage of production within the defined area.

The EU-wide system is open to producers in all Member States, allowing craft and industrial goods from any EU country to obtain equal protection under the new regulation.

This initiative offers a unique opportunity for craft producers to protect and promote the authenticity of their work across the EU, strengthening the visibility of their craftsmanship and its deep connection to local heritage.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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