South America: Technology

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

The Brazilian Federal Council of Medicine (“CFM”) issued, on February 27, 2026, Resolution No. 2,454/2026 (the “Resolution”), addressing the use of artificial intelligence (“AI”) in medicine.

On January 27, 2026, Brazil and the European Union officially announced mutual recognition of adequacy in personal data protection, reducing regulatory barriers for data-driven activities across a combined consumer...

The Brazilian Federal Council of Medicine (“CFM”) issued, on February 27, 2026, Resolution No. 2,454/2026 (the “Resolution”), addressing the use of artificial intelligence (“AI”) in medicine.

The Central Bank of Brazil has taken another decisive step in consolidating the regulatory framework for virtual assets. BCB Instruction No. 701/2026, which complements BCB Resolution No. 520/2025...

Instrução Normativa avança na regulação de stablecoins ao definir requisitos técnicos, prova de reservas, governança e compliance para PSAV, bancos e fintechs

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

New regulation establishes guidelines for the research, development, governance, and use of artificial intelligence in medical practice, with a focus on safety, transparency, and accountability...

Nova norma estabelece diretrizes para pesquisa, desenvolvimento, governança e uso de inteligência artificial na prática médica, com foco em segurança...