Article
France's Supreme Court Confirms Invalidity For Deceptiveness: Dates Suggesting False Heritage Can Mislead Consumers
France's Supreme Court has ruled that luxury trademarks incorporating dates suggesting centuries-old heritage can be invalidated when they mislead consumers about product quality and craftsmanship. The decision, following a CJEU preliminary ruling, addresses whether purchasing a historic trademark confers the original proprietor's history and know-how without genuine continuity of operations.
Jones Day