ARTICLE
12 August 2026

Look Beyond The Five-Star Hotel

CG
Cohen & Gresser

Contributor

Cohen & Gresser is an international law firm with offices in New York, Paris, Washington, DC, and London. We have an outstanding record of success in high-stakes and high-profile litigation, investigations, and transactions for our clients, including major financial institutions and companies across the world. Our attorneys have superb credentials, and are committed to providing the efficiency and personal service of a boutique law firm along with the quality and attention to detail that are the hallmarks of the best firms in the world.
Johannes Jonas, managing partner of Cohen & Gresser's Dubai office, explains why familiarity can create a false sense of confidence and why long-term success in the Gulf depends on understanding the region's business culture as much as its legal framework. The article examines common cultural and business mistakes made by first-time entrants and provides a practical five-point readiness checklist for companies considering expansion into the Gulf.
United Arab Emirates Corporate/Commercial Law
Johannes Jonas’s articles from Cohen & Gresser are most popular:
  • within Corporate/Commercial Law topic(s)
  • in United States
Cohen & Gresser are most popular:
  • within Corporate/Commercial Law, Employment and HR and Technology topic(s)
  • with readers working within the Banking & Credit, Technology and Oil & Gas industries

What Companies May Get Wrong About Doing Business in Dubai, and How to Get It Right

Johannes Jonas, managing partner of Cohen & Gresser's Dubai office, explains why familiarity can create a false sense of confidence—and why long-term success in the Gulf depends on understanding the region's business culture as much as its legal framework.

The article explores:

  • Why relationships come before transactions
  • Common cultural and business mistakes made by first-time entrants
  • Recent developments shaping opportunities in Dubai
  • A practical five-point readiness checklist for companies considering expansion into the Gulf
self

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

[View Source]
See More Popular Content From

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More