Article
Look Beyond The Five-Star Hotel
Johannes Jonas, managing partner of Cohen & Gresser's Dubai office, explains why familiarity can create a false sense of confidence and why long-term success in the Gulf depends on understanding the region's business culture as much as its legal framework. The article examines common cultural and business mistakes made by first-time entrants and provides a practical five-point readiness checklist for companies considering expansion into the Gulf.
Cohen & Gresser