Worldwide: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
Functionality Can Bar Registration Of A Single-Color Trademark
The Trademark Trial and Appeal Board recently affirmed that a specific shade of bright green (Pantone 2297C) cannot be registered as a trademark for construction tripod legs due to functionality concerns. The decision highlights the complex interplay between color marks, safety features, and competitive disadvantage in trademark law, examining how high-visibility colors serve essential purposes beyond source identification.
United States IP
CL
Cowan Liebowitz & Latman PC
Article
Nominative Fair Use Doesn’t Stop Airbnb From Reclaiming Domain Name
When a domain registrant incorporates a world-famous trademark into their web address, claiming to describe a legitimate service may not provide legal protection. A Ninth Circuit ruling in Smith v. Airbnb demonstrates how courts evaluate cybersquatting claims under the ACPA, examining the boundaries of nominative fair use and the limits of safe harbor defenses when famous brands are embedded in domain names.
United States IP
MG
Marks Gray
Article
PTAB/USPTO Update - August 2026
The USPTO has rolled out significant updates across its operations, from achieving full adoption of its AI tool Scout LLM to establishing new international partnerships and modernizing patent assignment processes. Recent regulatory changes include new representation requirements for foreign patent applicants, proposed transparency measures for ex parte reexamination requests, and Director review decisions addressing parallel validity proceedings. These developments reflect the agency's ongoing efforts to en
United States IP
W
WilmerHale
Article
Litigation Survey Consulting: Using Early Consumer Insights To Strengthen Case Strategies
In complex trademark and false advertising litigation, understanding consumer perception is critical to building a strong case. But how do legal teams determine which survey approach will best support their strategy when multiple legal theories are in play? Litigation survey consulting offers early-stage insights that help attorneys evaluate case theories, test assumptions, and make data-informed decisions before committing to full evidentiary research.
United States Litigation
IMS Legal Strategies
Article
Measuring Likelihood Of Confusion: The Squirt Survey Format
The Squirt survey format, named after a 1980 trademark dispute, presents consumers with marks or products from both parties to measure whether they believe products share the same source, affiliation, or sponsorship. This methodology replicates real marketplace conditions where consumers encounter allegedly similar products simultaneously or sequentially, making it particularly valuable in trademark infringement cases where marketplace proximity exists.
United States IP
IMS Legal Strategies
Article
From AI-Generated Complaints To Hallucinated Precedents And AI-Generated Evidence: Emerging Issues In Domain Name Disputes
Artificial intelligence has become a routine feature of proceedings under the Uniform Domain Name Dispute Resolution Policy (UDRP). Both complainants and respondents now use AI to draft pleadings, identify legal arguments, generate or support evidence, build websites and business plans, and produce automated domain name valuations. Used carefully, these tools can make the UDRP more accessible and more efficient. Used carelessly, they introduce real risks around accuracy, evidential reliability, confidentiality and accountability.
United States Media & IT
HL
Hogan Lovells Cadwalader
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