Article
FTC Publishes Price Transparency FAQs: What The Automobile Industry Needs To Know
The Federal Trade Commission has issued comprehensive FAQs reinforcing that automobile dealers must advertise the actual, all-in price consumers will pay, excluding only government-mandated charges. Following warning letters to 97 dealership groups nationwide, the guidance addresses advertising practices across all media platforms and clarifies requirements for document fees, rebates, inventory disclosures, and shared compliance responsibility among dealers, advertisers, and manufacturers.
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