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Social media influencers' name, image and likeness can be protected by "the right of publicity."
United StatesIntellectual Property
Social media influencers' name, image and likeness can
be protected by “the right of publicity.” Intellectual
property attorneys Oliver Bajracharya and Drew Wilson address the
legal issues surrounding the right of publicity and how the law
views this “right” which differs from state to
state.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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