United States: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
Don’t Buy Someone Else’s IP Problem
Intellectual property due diligence often gets relegated to a final checklist item in acquisitions, but this approach can lead to costly oversights. Jason Balich explores why IP assessment should receive the same early, strategic attention as financial analysis, and provides a framework for evaluating whether a target company's patents, trademarks, and trade secrets are properly secured and enforceable.
United States IP
WG
Wolf, Greenfield & Sacks, P.C.
Article
USPTO Plans For AI Implementation
While this blog normally writes about the issues facing the patentability of AI inventions, we want to write about a topic that is high on our radar: the USPTO’s plans for integrating AI into the examination process. While certain programs, such as the USPTO’s Artificial Intelligence Search Automated Pilot Program (ASAP!) program were previously tested, a greater question looms on the availability of examiners to use large language models (LLMs) as a tool for examination.
United States IP
OM
Oblon, McClelland, Maier & Neustadt, L.L.P
Article
A Spoonful Of Sugar | Bryan Sugar's AI Litigation Insights - August 2026
Courts have escalated from warnings to enforcement on AI hallucinations in legal filings, with seven sanctions issued in the first six days of August 2026 alone. IP litigators face heightened exposure due to citation-heavy briefs, complex multi-factor tests, and cross-jurisdictional AI disclosure requirements that now include bar referrals for unverified AI-generated content.
United States Technology
LB
Lewis Brisbois Bisgaard & Smith LLP
Article
Any Registration Of A Mark May Require Proof Of Actual Use For Goods Or Services In U.S. Commerce
A third party successfully challenged a U.S. trademark registration for DISCUSS.IO, forcing its cancellation due to insufficient proof of actual commercial use. The Trademark Trial and Appeal Board found that promotional materials, articles, and archived screenshots failed to demonstrate that services were genuinely rendered in commerce at the application filing date, highlighting the critical importance of maintaining direct evidence of trademark use.
United States IP
CL
Cowan Liebowitz & Latman PC
Article
Measuring Likelihood Of Confusion: The Eveready Survey Format
The Eveready survey format is a widely accepted methodology for measuring likelihood of confusion in trademark disputes, particularly when a well-known mark is already established in consumers' minds. This article examines the origins of this survey format, explains how it differs from alternative approaches, and demonstrates its application through real-world intellectual property cases.
United States IP
IMS Legal Strategies
Article
Trademark Registration In Central America: How To Build A Country-by-Country Filing Strategy
Businesses expanding into Central America often assume regional distribution agreements provide matching trademark protection, but each country maintains its own separate registration system. Understanding how to build a strategic country-by-country filing plan based on manufacturing locations, distribution territories, and commercial exposure—rather than just retail sales—can prevent costly conflicts and protect brand value across all seven Central American markets.
United States IP
HS
Harris Sliwoski
Article
United States Trademark Ownership Errors: How Small Filing Mistakes Become Expensive Problems
Trademark ownership errors in USPTO records often remain hidden for years until a transaction, financing, or litigation forces a title review. Two recent cases demonstrate how minor filing mistakes—a misplaced hyphen and an incorrect applicant name—can create expensive problems that require extensive documentation to resolve, especially when corporate records have been lost or key personnel have departed.
United States IP
HS
Harris Sliwoski
Article
Trademark Law Alert -- Decanted, Not Decided: Second Circuit Holds That TTAB Likelihood-of-Confusion Ruling Was Not Binding In Wine Trademark Litigation
The Second Circuit's recent decision in Peju Province Winery v. Cesari S.R.L. clarifies when USPTO Trademark Trial and Appeal Board rulings on likelihood of confusion can bind parties in subsequent district court litigation. This case examines the critical distinction between trademark analysis based solely on registration documents versus actual marketplace usage, potentially reshaping how trademark owners approach both TTAB proceedings and infringement litigation strategy.
United States IP
CL
Cowan Liebowitz & Latman PC
Podcast
Pattie Gonia v. Patagonia: When Trademark Enforcement Becomes A Brand Crisis (Podcast)
Mayer Brown IP partners Rich Assmus and Kristine Young examine the trademark dispute between outdoor apparel giant Patagonia Inc. and drag persona "Pattie Gonia," exploring how the infringement suit triggered a public backlash and Streisand effect. The discussion covers legal merits including trademark policing duties, weakened parody defenses post-Jack Daniels v. VIP Products, and the strategic implications of enforcement decisions versus coexistence agreements.
United States IP
MB
Mayer Brown
Article
Jury Gives UGG Design Patent The Boot
A California jury's decision in Deckers Outdoor Corp. v. Last Brand Inc. found that Quince's boot design infringed Deckers' design patent while simultaneously invalidating the UGG Classic Mini design patent and declaring the trade dress generic. These rulings highlight the mounting legal challenges fashion brands face in protecting their intellectual property as dupe culture proliferates across social media, particularly when imitations replicate a product's overall appearance without using logos or tradema
United States IP
KM
Katten Muchin Rosenman LLP
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No IP Protection Process? You'll Lose Your Intellectual Property (Video)
C
Crowley Law LLC