ARTICLE
26 December 2025

Trademarks And Brexit: The Gift That Has Stopped Giving

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Stites & Harbison PLLC

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A full-service law firm representing clients across the United States and internationally, Stites & Harbison, PLLC is known as a preeminent firm managing sophisticated transactions, challenging litigation and complex regulatory matters on a daily basis.  The firm represents a broad spectrum of clients including multinational corporations, financial institutions, pharmaceutical companies, health care organizations, private companies, nonprofit organizations, and individuals. Stites & Harbison has 10 offices across five states.
The United Kingdom Intellectual Property Office now requires UK-specific proof of trademark use and reputation. Owners of UK trademarks will recall that one result of Brexit was the automatic creation of UK trademark...
United States Intellectual Property
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The United Kingdom Intellectual Property Office now requires UK-specific proof of trademark use and reputation.

Owners of UK trademarks will recall that one result of Brexit was the automatic creation of UK trademark registrations "cloned" from EU trademark registrations in 2021.

This December 31 closes the five-year period during which proof of trademark use and reputation in the EU also satisfied the UK requirements.

Beginning January 1, 2026, use of a mark that was cloned in the UK must be specific to the UK, and the UKIPO will disregard EU trademark use prior to 2021.

A savvy UK trademark owner will use the mark in the UK and preserve post-Brexit proof of use in the UK, in case the cloned registration is challenged in an invalidity action or opposition.

The UKIPO provides guidance here.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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