The Global Advertising Lawyers Alliance just released its 2026 Advertising Law Predictions Report. Drawing on insights from GALA members across more than 70 jurisdictions, the report provides a global snapshot of the key legal and regulatory developments expected to shape advertising and marketing in the year ahead. (Frankfurt Kurnit is a member of GALA – and I currently serve as GALA's Immediate Past Chairman.)
The 2026 report highlights:
- Increased regulation and transparency requirements for AI-generated content;
- Expanding data protection and privacy enforcement;
- Heightened scrutiny of environmental claims;
- Greater oversight of influencer marketing and digital advertising;
- Stricter regulation in sectors such as gambling, alcohol, and marketing to children; and
- Intensified ambush marketing enforcement tied to major international sporting events.
The report provides valuable guidance for marketers navigating cross-border advertising campaigns.
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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
