United States: Advertising, Marketing & Branding

Connecticut's 2026 legislative session transformed the state's Unfair Trade Practices Act into a primary vehicle for technology regulation, creating fifteen new per se violations while systematically excluding private enforcement rights for AI and tech-related provisions. This shift represents a fundamental change in how Connecticut regulates technology companies, concentrating enforcement power exclusively with the Attorney General for areas ranging from AI companion safety to surveillance pricing.

A Florida woman filed a class action lawsuit against Gymshark after discovering fitness influencers she followed on Instagram were promoting the company's products without proper disclosure of their paid relationships.

This comprehensive newsletter covers recent federal and state consumer protection enforcement actions, including FTC lawsuits against dietary supplement companies and mortgage relief operators, multi-state settlements involving COVID-19 testing businesses, and new regulatory initiatives like California's Affordability Response Team.

Plaintiffs' firms are systematically targeting companies with class action lawsuits under state anti-spam statutes, claiming marketing email subject lines are false or misleading. Indiana's Deceptive Commercial Electronic Mail Act has emerged...

A Southern District of New York court recently denied Abbott Laboratories' motion for summary judgment in a case challenging the company's marketing of PediaSure as "Clinically Proven to Help Kids Grow." The decision provides critical insights into how courts evaluate advertising claims under New York's consumer protection laws, examining the interplay between product packaging, imagery, and health claims.

Host city hospitality businesses face unique legal and operational challenges as FIFA World Cup 2026 approaches. Two comprehensive guides from Dickinson Wright's team address critical preparation areas, from lease agreements and staffing to marketing compliance and brand protection, helping operators navigate matchday pressures while avoiding costly legal missteps.

A Boston-based jewelry brand's transition from Coastal Caviar to CLUB COASTAL demonstrates how resolving one trademark dispute can lead directly into another. The rebranding effort now faces potential conflicts with existing COASTAL registrations...

A Southern District of New York decision denying Maxim's preliminary injunction against Playboy demonstrates the critical distinction between copying business mechanics and violating protectable intellectual property rights.

The UK government introduced a new Sporting Events Bill in the House of Lords on 14 May 2026 (the Bill), intending to establish a permanent UK-wide legal framework to streamline delivery of major international sporting tournaments in the United Kingdom (UK).