United States: Advertising, Marketing & Branding

The Federal Trade Commission announced a major policy reversal on disparate-impact claims, stating it will no longer pursue such enforcement actions due to lack of statutory authority and constitutional concerns. The agency also took action against credit repair schemes targeting veterans and distributed millions in consumer refunds from a previous Grubhub settlement.

Body-positive influencer and content creator Molly Tranchin, known online as “FashionVeggie,” filed a complaint on June 9, 2026, in the U.S. District Court for the Northern District of California against intimate apparel company EBY Inc., alleging that the company used artificial intelligence to alter and distribute an explicit version of her promotional content without her consent that raises important questions about the extent to which companies may modify creator content.

The Deserve to Win team breaks down the huge combination of Contact Center Compliance with PureCaller ID to create Sonera with CEOs Ron Allen, Derek Oberholtzer and Mark Mitchell.

Fender's aggressive trademark enforcement campaign against guitar builders and retailers has ignited a fierce debate over intellectual property rights, fair use, and brand protection. Armed with a European court victory, the guitar giant is demanding cease-and-desist compliance worldwide, but faces significant legal hurdles in the U.S. where its iconic body shapes were deemed generic.

What separates aggressive comparative advertising from misleading pricing claims? A recent NAD decision involving Harry's and Gillette examines when brands can rely on regular retail prices versus promotional discounts, and how far marketers can push provocative language like "you're getting ripped off" without crossing legal boundaries.

Window stickers, or Monroney labels, are federally mandated disclosures on new vehicles that provide critical pricing and specification information to car buyers. When these labels contain misleading or inaccurate information about safety features, fuel economy, or included options, manufacturers may face legal liability under consumer protection and false advertising laws.

A federal court in California recently examined whether a bundled shipping and handling fee constitutes a "mandatory fee" under California's Honest Pricing Law.

Marketing teams increasingly rely on AI-generated content, but legal and compliance teams must ensure these materials meet the same regulatory standards as traditional marketing. How can in-house legal teams build efficient review processes that keep pace with AI-driven campaigns without becoming a bottleneck?

When a fitness brand's influencer marketing campaign becomes the subject of a class action lawsuit, it raises critical questions about disclosure requirements and consumer protection. This case against Gymshark examines whether paid endorsements on Instagram crossed the line from authentic recommendations to deceptive advertising, potentially setting new precedents for how brands and influencers must navigate promotional partnerships.