United Kingdom: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
Fuelling IP: Green Branding And Trade Mark Risk In The Energy Transition
As companies in the energy sector increasingly showcase their environmental credentials through branding, trade mark offices in the EU and UK are taking a stricter stance on 'green' marks. Recent refusals of marks like GREEN STEAM and ECOFLOW reveal growing scrutiny over whether eco-friendly branding is genuinely distinctive or merely descriptive, raising important questions about how businesses can protect sustainable brands while avoiding greenwashing pitfalls.
United Kingdom IP
HL
HGF Ltd
Article
M&C In The News: Taylor Swift Takes A Landmark Stand Against AI Deepfakes
High-profile celebrities including Taylor Swift and Luke Littler are turning to trade mark law to protect their voices, faces, and likenesses from AI-generated deepfakes and unauthorized commercial exploitation. As AI technology advances faster than legislation, these stars are proactively transforming their identities into legally enforceable brands rather than waiting for dedicated personality rights laws.
United Kingdom IP
MC
Marks & Clerk
Article
Can A Fashion Trade Mark Be Deemed Inherently Deceptive By Use Of A Year Within It? (Podcast)
Rebecca Field and Lee Curtis of HGF analyze the Court of Justice of the European Union's decision in the Faure Le Page case, examining whether using the year 1717 in a trade mark wrongly suggests heritage and prestige that could constitute grounds for invalidity. The discussion explores the legal considerations around deceptive trade marks and the implications for French trade mark registrations incorporating historical dates.
United Kingdom IP
HL
HGF Ltd
Article
On Your MARKs: Defence Of Honest Commercial Practices Is Inapplicable Where Trade Marks Are Used To Advertise Patent-infringing Services
A recent Patents Court decision examines the intersection of patent protection and trade mark law, clarifying when businesses can claim "honest commercial practices" when advertising services that may involve copying branded products. The case explores whether a locksmith's advertisement to copy premium security keys crosses legal boundaries when some of those keys remain under patent protection.
United Kingdom IP
LS
Lewis Silkin
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