United Kingdom: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
When The Product Is The Brand: IP Due Diligence Lessons From Crocs’ EU Design Defeat
The EU General Court's decision in Crocs Inc v EUIPO reveals how even globally iconic product designs can be invalidated for lack of individual character, demonstrating that commercial success alone cannot protect intellectual property rights. This case highlights the critical need for product-as-brand businesses to implement staged IP strategies that evolve from design rights at launch to trade mark protection as brand recognition develops.
United Kingdom IP
M
Macfarlanes LLP
Article
Resilience And Brand Confidence: Key Takeaways From The Latest Value Of Beauty Report
The British Beauty Council's Value of Beauty 2026 report reveals a striking paradox in the UK personal care sector: while industry growth slowed and consumer spending flatlined in 2025, trade mark filing activity surged by over 21%. This divergence between market performance and brand protection activity raises intriguing questions about the sector's future trajectory and the confidence of new entrants preparing to launch in the coming years.
United Kingdom IP
MC
Marks & Clerk
Article
Three Key Themes From INTA 2026: AI, Economic Uncertainty And A Changing IP Landscape
The INTA Annual Meeting 2026 in London brought together the global intellectual property community to discuss the profession's evolving landscape. Three dominant themes emerged: the careful integration of AI into IP practice, mounting economic and geopolitical pressures reshaping client behavior, and the profession's ongoing operational adaptation to hybrid working models and changing market dynamics.
United Kingdom IP
M
Murgitroyd
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