United Kingdom: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.

Non-traditional Trade Marks: Why Protecting Shapes, Colours And Sounds Is Harder Than You Think

This week, we look at non-traditional trade marks – shapes, colours, sounds, smells and slogans – and why protecting these unconventional brand identifiers remains one of the most demanding areas of trade mark practice.

United Kingdom IP

LS

Lewis Silkin

How The EU Is Re-shaping The Regulation Of Gene-edited Plants

Upcoming changes to European Union (EU) legislation will significantly alter the regulation of gene-edited crops. This article outlines the main trends of the EU’s new framework for plants obtained...

European Union IP

JA

J A Kemp LLP

Horizon Scanner – Intellectual Property For Japanese Businesses

We’re pleased to present you with the latest edition of our IP Horizon Scanner. In this edition, we spotlight the most significant developments and anticipated changes...

United Kingdom IP

LS

Lewis Silkin

TCP: Totally Can't Purchase — A Shortage With Long Trade Mark Shadows

For a product that smells like a Victorian infirmary, TCP Antiseptic Liquid has developed a very modern problem: you can't reliably buy it. Major retailers' own listings have been flagging it as temporarily...

United Kingdom IP

MC

Marks & Clerk

What Happens If Someone Opposes Your Trade Mark?

United Kingdom IP

PC

Potter Clarkson

M&C In The News: Bullseye For Brand Littler As Luke The Nuke Makes His Face A Protected Asset

United Kingdom IP

MC

Marks & Clerk

"Indefinite" Does Not Mean "Forever": Court Of Appeal Rules On Zaha Hadid Trade Mark Licence

United Kingdom IP

LS

Lewis Silkin

Singapore IP Practice Updates

MC

Marks & Clerk

AI Registries To Protect Athlete Likenesses And Digital IP

United Kingdom Technology

MC

Marks & Clerk

EUIPO's 2024 Examination Guidelines – Two Years On, NFTs, Digital Assets And Geographical Indications

United Kingdom IP

MC

Marks & Clerk

Trademark Registration In Europe: Strategy Considerations For US Brands Expanding Across The Pond

NG

Novagraaf Group

Does Being Brand Led Drive Growth?

United Kingdom IP

PC

Potter Clarkson

Digital Brand Protection And Exploitation In Online Communications – The Value Of BIMI, VMC And CMC Certification

United Kingdom IP

MC

Marks & Clerk

Counterfeiting Economics: Key Takeaways From "Fake Goods, Real Money"

United Kingdom IP

R

Rouse

The IP Driven Start-up Podcast | From Lab To Market - The Real Story Of Commercialising University Research

United Kingdom IP

MC

Marks & Clerk

Protecting Innovation From Hackers Explained (Video)

United Kingdom Technology

MC

Marks & Clerk

Employment Law Changes In April 2026

United Kingdom Employment

LS

Lewis Silkin

Al And Service Clauses Considerations For Commercial Dispute Lawyers (Video)

United Kingdom Litigation

GC

Gatehouse Chambers

Corporate Finance Soundbite: Mergerspresso - Episode 26: Stock Drop Claims (Podcast)

United Kingdom Commercial

AG

Addleshaw Goddard

Digital Brand Protection And Exploitation In Online Communications – The Value Of BIMI, VMC And CMC Certification

While still not adopted by many brand owners, in recent years there has been a growth in use of the BIMI certification programme (discussed below)...

United Kingdom IP

MC

Marks & Clerk

Right To Terminate A Trade Mark Licence On Reasonable Notice - UK Court Of Appeal Overrules High Court

The Court of Appeal has clarified when a right to terminate a trade mark licence may be implied. In Zaha Hadid Ltd v The Zaha Hadid Foundation [2026] EWCA Civ 192, 27 February 2026...

United Kingdom IP

KL

Herbert Smith Freehills Kramer LLP

What Is The Difference Between Intellectual Property Rights And Intellectual Capital?

Two terms frequently used in this context are intellectual property rights and intellectual capital but what is the difference between...

United Kingdom IP

PC

Potter Clarkson

When Your Brand Becomes The Word: The Risk Of Trade Mark Genericide

There are a handful of brands across the world where their sharp innovation or marketing success has encouraged consumer use of the brand name as an entire category of product or service.

United Kingdom IP

LS

Lewis Silkin

Online Brand Protection Strategies And Enforcement Tools

United Kingdom IP

LS

Lewis Silkin

Five Signs Your Business Has Outgrown Informal Trade Mark Monitoring

United Kingdom IP

KL

Keltie LLP

Exhaustion Of IP Rights – A Refresher

United Kingdom IP

LS

Lewis Silkin

Trade Mark Liability In The Age Of Generative AI

United Kingdom IP

LS

Lewis Silkin

Dragons' Den - How Easy Would It Actually Be To Copy The Glawning Design?

United Kingdom IP

MC

Marks & Clerk

Nowhere To Stand: The CJEU Clarifies When Earlier Rights Must Still Exist In EUIPO Proceedings

European Union IP

LS

Lewis Silkin

Getty Images v. Stability AI: Focus On Trade Mark Infringement

United Kingdom IP

FH

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Oatly? I Can't Believe It's Not Mammary Secretions!

United Kingdom IP

LS

Lewis Silkin

How Should Detention Data Inform Your Customs Strategy?

United Kingdom IP

R

Rouse

Till The Cows Come Home: Supreme Court Rejects Oatly Appeal For Registration Of POST MILK GENERATION

United Kingdom IP

LS

Lewis Silkin

Getty Images v. Stability AI: Focus On Trade Mark Infringement

Only minimal trade mark infringement was found: The Court identified a few historic, limited instances of Getty watermarks in early Stable Diffusion outputs, but rejected Getty's broader trade mark claims...

United Kingdom IP

FH

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Oatly? I Can't Believe It's Not Mammary Secretions!

The Supreme Court has ruled against Oatly in a landmark trademark dispute, and while the legal reasoning may be correct, is the underlying law rather absurd?

United Kingdom IP

LS

Lewis Silkin

How Should Detention Data Inform Your Customs Strategy?

Recordal of Intellectual Property Rights ("IPR") with customs authorities is one of the standard pillars of a brand protection...

United Kingdom IP

R

Rouse

Till The Cows Come Home: Supreme Court Rejects Oatly Appeal For Registration Of POST MILK GENERATION

In a thirst-quenching conclusion to long-running litigation, the Supreme Court has found that Oatly's trade mark POST MILK GENERATION cannot be registered in relation to plant-based food and drink.

United Kingdom IP

LS

Lewis Silkin

Oh My Word(le), New York Times Succeeds In Invalidating UK WORDLE Trade Mark Without A UK Trade Mark Of Its Own

United Kingdom IP

KG

K&L Gates LLP

IP Strategy For Luxury Brands: Lessons From London's Most Iconic Retailers

London's luxury retailers, from historic department stores to iconic fashion houses, offer a masterclass in how intellectual property can shape brand identity and preserve heritage.

United Kingdom IP

KL

Keltie LLP

Where Do Prefixes And Suffixes Really Differentiate In Trade Marks? Lessons From Nutris v EUIPO

The decision in Nutris v EUIPO concerned a likelihood-of-confusion assessment between a figurative mark, ProbioDefend, and the earlier word mark DEFENDYL...

United Kingdom IP

M

Murgitroyd

Preparing For The Data (Use And Access) Act 2025: Upcoming Complaints Procedure Requirement

The Data (Use and Access) Act 2025 ("DUAA") represents a significant reform to the UK's data protection framework. Most of the remaining data protection provisions came into force on 5 February 2026...

United Kingdom Privacy

MB

Mayer Brown

UK IPO Fee Rises For Patents, Trade Marks And Designs From 1 April 2026

The UK Intellectual Property Office (UK IPO) has published new details and guidance this month concerning its plans to increase official fees, first announced in late 2025.

United Kingdom IP

B

Boult Wade Tennant

IP: The Secret Weapon Behind A Winning Pitch

United Kingdom IP

MC

Marks & Clerk

UK IPO Fee Increase: Practical Steps Brand Owners Can Take Now

United Kingdom IP

MC

Marks & Clerk

Branding In Fashion: Why Brand Is Now The Ultimate Strategic Advantage For Fashion Entrepreneurs

United Kingdom IP

PC

Potter Clarkson

Don't Mention "Milk" (Unless You Are A Dairy Product)!

United Kingdom IP

MC

Marks & Clerk

Navigating The Rise Of Beauty Dupes: A Guide For Brands

United Kingdom IP

M

Murgitroyd

It's All Turned Sour: No Spilled Milk For Oatly - Only Spilled Oat-based Drink

United Kingdom IP

M

Murgitroyd

Don't Cry Over Spilt "Milk": Key Takeaways From The Oatly Supreme Court Trade Mark Ruling

United Kingdom IP

KL

Keltie LLP

Stay Up-to-date With Official Office Law & News Updates Via The Equinox IP Law Portal

United Kingdom IP

E

Equinox

Spotlight On Titles In Trade Marks

United Kingdom IP

LS

Lewis Silkin

Can A Trade Mark Registration For Fashion Designers Name Be Deemed Deceptive? (Podcast)

United Kingdom IP

HL

HGF Ltd

From Sketch To Store, Don't Let Anyone Cut From Your Cloth

United Kingdom IP

PC

Potter Clarkson

CJEU NOWHERE Decision: Monkey Business And The New "Decision‑Date" Rule For Earlier Rights In EUIPO Oppositions

United Kingdom IP

MC

Marks & Clerk

EPO To Become Competent International Search Authority For Australian Applicants – Is This A Boon For Software Innovators In Australia?

United Kingdom IP

M

Murgitroyd

Registered Designs: The Overlooked IP Right For FinTech Apps And Digital Products

United Kingdom IP

M

Murgitroyd

An Introductory Guide To IP For The Gaming Sector

NG

Novagraaf Group

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Latest Videos

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Trade Mark Round Up Report 2025 (Video)

LS

Lewis Silkin

Trademark Protection - Essential Strategies For Protecting Your Brand (Video)

DS

DMH Stallard

AI Foundation Models And Intellectual Property (Video)

KI

Kemp IT Law

IP Enforcement Issues To Consider In The UK After The End Of The Transition Period

MC

Marks & Clerk

Claim One – #03 Strategic Portfolio Reviews (Video)

H

HLK

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