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Randy Chapman speaks with NPR Marketplace about Coca-Cola's decision to sell soda in mini cans. Coca-Cola's 7.5-ounce mini cans tap into the "little treat" economy, offering smaller, affordable indulgences for budget-conscious consumers. The format boosts margins and convenience-store sales while promoting portion control and flavour sampling. Early results are positive, but long-term success depends on sustaining demand without reducing sales of larger sodas.
Listen to the full audio segment on marketplace.org
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