Thailand: Trademark

Thailand has finalized its social media KYC (“know your customer”) rules under Notification of the Electronic Transactions Commission on Measures to Prevent Technological Crimes for Social Media Service Providers (No. 2), which was published in the Government Gazette on May 5, 2026, and will take effect on November 1, 2026.

Thailand's packaging market is undergoing a dramatic shift toward minimalist, label-free designs driven by environmental concerns, yet the country's intellectual property framework creates a paradox...

Thailand's Department of Intellectual Property has released statistics showing significant growth in IP filings for the first half of 2026, with trade mark applications up 8% and copyright notifications surging 33% year-over-year. The data reveals strong domestic participation alongside sustained international interest, with health, retail, and consumer sectors leading trade mark activity while Thai universities dominate copyright recordation.

For decades, intellectual property rights holders seeking to eliminate counterfeit goods from the Thai market have relied primarily on criminal raid actions to seize infringing products and hold infringers accountable.

The Thai Department of Intellectual Property ("DIP") has updated the classification of goods and services in accordance with Nice Classification of Goods and Services (13th Edition)...

Trademarks in Thailand are governed primarily by the Trademark Act 1991, as amended by Trademark Act (No. 2) 2000 and Trademark Act (No. 3) 2016.

Distinctiveness is a fundamental requirement for a trademark's registration and protection under Thai law. The Thai courts typically assess distinctiveness based on a mark's...

对于熟悉泰国商标体系的权利人和知识产权从业者来说，有一点非常明确：在泰国，对于不具高度显著性的商标，获得注册是一项难度不小的

As modern business strategies increasingly embrace sustainability, the influence of ESG principles is reshaping product design, packaging, and brand protection.