Thailand: Trademark

Thailand’s first-to-file trademark system has a serious vulnerability: it lacks both an explicit mechanism for refusing bad-faith registrations and any means of invalidating them in court after the five-year limitation period has expired. While brand owners worldwide confront trademark squatting, Thailand’s statutory silence stands out, particularly in light of AIPPI’s 2017 Resolution Q249, which recommended that every jurisdiction provide clear tools to address bad faith at all stages of the trademark lifecycle.

Thailand's Patent Office has recently tightened its examination standards for design patent applications containing text, numerals, trademarks, or symbols. While photographic representations with appropriate disclaimers may still be accepted, line drawings and CAD drawings face stricter scrutiny, potentially limiting protection for GUI designs, packaging, and labels.

商标许可是企业开拓新市场、依托本地分支机构开展经营，或是授权经销商、商业合作伙伴使用自身品牌的常用方式。但各国规范商标许可的法规不尽相同，泰国的部分要求常常令境外品牌权利人感到意外。

Thailand's Department of Intellectual Property introduces a specialized 4-month expedited trademark examination track designed exclusively for e-commerce operators.

For multinational franchisors operating in Thailand, a key risk after franchise termination is that former outlets may continue operating in ways that could easily mislead consumers into believing they remain...

A surprisingly common issue for brand owners in Thailand arises from inconsistent Thai transliterations of the applicant’s name.

Although the "passing off" principle has sometimes faced criticism for potentially broadening trademark protection—particularly in cases involving unregistered or unconventional marks like shapes...

On August 6, 2025, at the Ministry of Finance, Mr. Pichai Chunhavajira, Deputy Prime Minister and Minister of Finance, chaired a pivotal meeting of the National Intellectual Property Policy Committee...

Thinking about expanding your brand into Thailand? It's a fantastic market, but protecting your brand there is a little different from what you might be used to.