South Africa: Trademark

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Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.

News Platform Takedowns vs. Formal Legal Proceedings: A Practical Guide For Rights Holders In The Digital Age

Digital platforms have transformed how intellectual property rights are enforced online, but when should rights holders rely on internal takedown systems versus formal court proceedings?

South Africa IP

BI

Barnard Inc.

Jo Malone – When You Are Sued For Using Your Own Name

In March 2026, Estée Lauder launched court action in the UK Courts against Ms. Jo Malone, Jo Loves and ITX Limited, a company which trades as Zara.

South Africa IP

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ENS

From Speculoos To Biscoff: A Re-branding Masterclass

As a trade mark attorney, few case studies illustrate the intersection of branding and protection strategy quite as neatly as the transformation of Lotus Bakeries...

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ENS

Donald Trump:Trade Marks And America’s 250th Birthday Commemoration

The relationship between political power and trade mark strategy has never been more vividly illustrated than in the build-up to the United States' 250th anniversary...

South Africa IP

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ENS

Taylor Swift And The Life Of A Showgirl

South Africa IP

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ENS

Snuff Said About Plain Packaging

South Africa IP

AA

Adams & Adams

Beyond The Certificate: What A Trade Mark Gives You And How Its Value Is Calculated

South Africa IP

AA

Adams & Adams

Platform Takedowns vs. Formal Legal Proceedings: A Practical Guide For Rights Holders In The Digital Age

South Africa IP

BI

Barnard Inc.

IP ENSight | March 2026

South Africa IP

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ENS

Trade Marks For Side Hustles: When To Spend And When To Wait

South Africa IP

AA

Adams & Adams

Beyond The Certificate: What A Trade Mark Gives You And How Its Value Is Calculated

South Africa IP

AA

Adams & Adams

ARIPO Approves Amendments To The Banjul Protocol On Marks

South Africa IP

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Inventa

Nice Classification Edition 13 Is Now In Force

South Africa IP

BI

Barnard Inc.

South Africa Adopts The 13th Edition Of The Nice Classification

South Africa IP

AA

Adams & Adams

Unlocking Cross-border E-commerce In South Africa

South Africa Commercial

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ENS

South Africa Signals Strong Momentum Toward ISSB Adoption, But Is Corporate South Africa Ready?

South Africa Commercial

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SNG Grant Thornton

New Rules For The Pension Funds Adjudicator: What You Need To Know

South Africa Finance

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ENS

South Africa Publishes Draft National Artificial Intelligence Policy For Public Comment

South Africa Technology

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Fasken

On The Right Track: South Africa’s Rail Reform Revolution

South Africa Finance

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ENS

ARIPO's Overhauled Trade Mark System Goes Live On 1 March 2026

The African Regional Intellectual Property Organization (ARIPO) has implemented one of its most substantial reforms through the revision of the Banjul Protocol, set to take effect on 1 March 2026.

South Africa IP

AA

Adams & Adams

New Trade Mark Regulations Now In Effect

Sierra Leone's Trade Marks Regulations, 2024 officially took effect following their publication as Statutory Instrument No. 19 of 2024, marking a major upgrade to the country's trade mark system.

South Africa IP

AA

Adams & Adams

When Travel Becomes A Trade Mark

When global content creator IShowSpeed touched down in Africa, the internet did what it does best; it followed.

South Africa IP

AA

Adams & Adams

Can Use Of An Email Address Be Trade Mark Infringement?

Twins Import and Export (Pty) Ltd v Marinov & AI Sky CCTwins Import and Export (Pty) Ltd ("Twins"), a company operating in the agricultural products market, is the registered proprietor of the trademark "MAXGROWPLUS".

South Africa IP

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ENS

Can You Own A Move? The Serve, The Swing And The IP Reality

South Africa IP

BI

Barnard Inc.

Your Name, Your Trade Mark

South Africa IP

AA

Adams & Adams

A Salty Lesson: Afrormosia Commodities Vs. Sun Salt Services

South Africa IP

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ENS

How BMW (Quietly) Won "Rolls Royce" From Volkswagen And Why It Still Matters

South Africa IP

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ENS

The Kiddos vs. Chickees Packaging Battle

South Africa Media & IT

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ENS

South Africa Implements The 13th Edition Of The Nice Classification

South Africa IP

AA

Adams & Adams

Tammy Taylor vs The Viljoens - Trade Marks Take Centre Stage...again

South Africa IP

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ENS

Fire In The Hole – When Names Spark A Passing-off Battle

South Africa IP

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ENS

Position Trade Marks: Adidas And Thom Browne

South Africa IP

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ENS

The Trade Marks Choo And Chhu - Here's Something To Chew On!

South Africa IP

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ENS

Tammy Taylor vs The Viljoens - Trade Marks Take Centre Stage...again

The nail world has once again collided with Intellectual Property ("IP") and it is getting spicier than a fresh acrylic set.

South Africa IP

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ENS

Fire In The Hole – When Names Spark A Passing-off Battle

Ever wondered what happens when two businesses use almost identical names? The Supreme Court of Appeal recently answered that in Logik Group Africa t/a Fire Logik v Fire Logic (Pty) Ltd

South Africa IP

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ENS

Position Trade Marks: Adidas And Thom Browne

This article deals with position trade marks, a topic of increasing interest. The following quotes provide useful insight into what a position trade mark...

South Africa IP

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ENS

The Trade Marks Choo And Chhu - Here's Something To Chew On!

In this article, we discuss a well-known brand and an alleged copycat competitor.

South Africa IP

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ENS

Why Should I Register A Trade Mark?

South Africa IP

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Adams & Adams

Social Influencers, Copyright And Photographs

A recent South African copyright judgment introduces us to the weird and wonderful world of social influencers, in this case the influencer Ntando Duma Mthombeni...

South Africa IP

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ENS

Holding vs Subsidiary: International Trade Mark Registration Strategies In South Africa

In a commercial environment, many multinational corporations centralise the ownership of intellectual property, including trademarks, within a holding company, while operational use of the brands is undertaken by subsidiaries across different markets.

South Africa IP

BI

Barnard Inc.

IP Vulnerabilities In African Fashion Supply Chains

Africa's fashion industry is booming, creating more job opportunities across the continent. Driven by youth, culture, and growing global interest, the sector is gaining international recognition through designers, brands, and events.

South Africa IP

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Inventa

The Difference Between An Ordinary Trade Mark And A Collective Trade Mark

Choosing between an ordinary trade mark and a collective trade mark comes down to how your brand will be used in the real world.

South Africa IP

BI

Barnard Inc.

Lesotho Deepens IP Reforms With ARIPO, Targets Key Protocol Ratifications

South Africa IP

AA

Adams & Adams

Intellectual Property Developments In Africa: DJs, Trade Mark Deadlock, And Trade Mark Recordation

South Africa IP

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ENS

When Luxury Meets Legacy: The Prada-Kolhapuri Dispute And The Limits Of GIs, Trade Marks And Cultural IP

South Africa IP

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ENS

Sound Marks – Best Not To Make Them Too Short

South Africa IP

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ENS

Re-instatement Of Companies And Close Corporations Process Digitised By CIPC

South Africa IP

AA

Adams & Adams

Operations Suspended At The Trade Marks Office

South Africa IP

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Adams & Adams

Increased Official Fees For IP Services In Zanzibar

South Africa IP

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Inventa

The Travelwings Case, Confusing Similarity

South Africa IP

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ENS

Clawed Back: What The Sundowns vs Mosimane Case Means For IP Contracts

South Africa IP

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ENS

Labubu vs. Counterfeiters: When Collectibles Meet IP Law

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ENS

Position Trade Marks: The Airwair Case

South Africa IP

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ENS

When Can I Claim Unlawful Competition?

South Africa IP

BI

Barnard Inc.

ARIPO And OAPI Host Strategic Ambassadors' Luncheon In Geneva

AA

Adams & Adams

Pharma Giants Clash Over 'BUCOD' Names As Court Keeps Ban In Place

South Africa IP

AA

Adams & Adams

Specsavers (Pty) Ltd v Strategic Ideal Holdings (Pty) Ltd

South Africa IP

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Adams & Adams

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Latest Videos

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Podcast | OFM | A Trademark Is The Most Valuable Asset That A Business Owns (Video)

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ENS

How To Register Food Products In Ghana

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Firmus Advisory

Jadon Wolmarans Interviewed On eNCA For World Anti-Counterfeit Day 2019 (Video)

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KISCH IP

A ‘Triple Distilled' Summary Of Recent Trade Mark SCA Cases (Video)

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Adams & Adams

Protect Your Brand – Advice To Start-Ups (Video Content)

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TripleOKLaw

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