Nigeria: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

The Exclusive Powers Of Local Government To Regulate Outdoor Advertising In Nigeria: A Review Of The Federal High Court's Decision In Massilia Motors Limited -v- Advertising Regulatory Council Of Nigeria (Unreported Suit No. FHC/L/CS/1044/2025, Judgment Delivered On 7 November 2025)

Since the Federal High Court of Nigeria delivered its judgment in Digi Bay Limited & 2 Others -v- Attorney General of the Federation & Anor on 29 April 2025...

Nigeria Media & IT

AS

Abdu-Salam Abbas & Co

Digital Marketing In Nigeria: Key Legal And Strategic Considerations For Startups

In Nigeria's fast-growing digital economy, a single marketing campaign can make or break a startup.

Nigeria Media & IT

TA

Tope Adebayo LP

Digital Marketing In Nigeria: Key Legal And Strategic Considerations For Startup

In Nigeria's fast-growing digital economy, a single marketing campaign can make or break a startup. What used to require expensive TV spots or billboards...

Nigeria Compliance

TA

Tope Adebayo LP

A Review Of The Judgment Delivered In Citilink Accesscorp Limited vs. MTN Nigeria Communications Limited And The Registrar Of Trademarks, Patent And Designs

On 20th March 2025, Honourable Justice Daniel Osiagor of the Federal High Court, Lagos ordered MTN Nigeria Communications Limited to pay ₦840,000,000.00 in damages to Citilink Accesscorp Limited for infringing on its registered trademark, "WEBPLUS."

BC

Babalakin & Co.

The Powers Of The Advertising Regulatory Council Of Nigeria To Regulate Social Media Posts: A Review Of The Federal High Court's Decision In Digi Bay Limited & 2 Others -v- Attorney General Of The Federation & Anor (Unreported Suit No. FHC/L/CS/1262/2024, Judgment Delivered On 29 April 2025)

Nigeria Media & IT

AS

Abdu-Salam Abbas & Co

A Review Of The Advertising Regulatory Council Of Nigeria's (ARCON) 2023 Vetting Guidelines

Nigeria Media & IT

AS

Abdu-Salam Abbas & Co

Key Lessons For E-Commerce Businesses From The Case Of Chukwunweike Akosa Araka v. Ecart Internet Services Limited & Eat 'N' Go Limited

Nigeria Privacy

TA

Tunde & Adisa

Playing Fair: Addressing Ip Infringements During Sporting Events

Nigeria Media & IT

SB

Stren & Blan Partners

The Imperatives Of Digital Corporate Branding In Today's Nigerian Legal Industry

Nigeria Media & IT

SA

S.P.A. Ajibade & Co.

Can You Hear Me Now? Addressing The Legal And Regulatory Challenges Of Telecom Service Failures In Nigeria

Nigeria Media & IT

Syntegral Legal Practice

Online Trust & Safety In Nigeria: An Overview

Nigeria Media & IT

BH

Balogun Harold

NCC Releases Licencing Framework For International Application To Person (A2p) Messaging In Nigeria.

SA

S.P.A. Ajibade & Co.

Social Media Liability: Who Is Responsible For Defamatory Content And False Adverts Online?

Nigeria Media & IT

Compos Mentis Legal Practitioners

Athlete Branding And Commercialization: Image Rights In The Nigerian Sports Industry

SA

S.P.A. Ajibade & Co.

An Overview Of Nigeria's Tax Reform Acts: Key Changes & Implications For Individuals And Entities

LL

Lexworth Legal Partners

Nigeria's New Tax Laws On Taxation Of Non-Resident Companies: Departing From International Standard Principle

KN

KPMG Nigeria

Nigeria's Insurance Industry Reform Act, 2025: A Deep Dive Into Reform And Its Challenges

Nigeria Insurance

AP

Advocaat Law Practice

What The New Tax Reform Acts Mean For Business (Names) Owners In Nigeria

Compos Mentis Legal Practitioners

Marriage And Property In Nigeria: What Couples Need To Know About Their Rights

SP

SimmonsCooper Partners

Influencer And Digital Marketing Regulation In Nigeria

As businesses continue to explore innovative ways to engage their target audience, influencer marketing and digital advertising (ads) have become increasingly popular. This marketing strategy presents significant.

Nigeria Media & IT

PL

Pavestones Legal

E-Commerce Regulations In Nigeria – Key Considerations

Nigeria, Africa's largest economy, offers significant growth potential for global e-commerce platforms seeking to expand into emerging markets.

Nigeria Consumer

BH

Balogun Harold

Nigeria Set To Establish Africa's First Stock Image Bank

The Advertising Regulatory Council of Nigeria (ARCON) has taken a decisive step towards establishing the continent's first indigenous stock image bank, named the Nigeria Stock Image Bank (NSIB).

Nigeria Media & IT

AA

Adams & Adams

Influencers Endorsements Gone Wrong: Liability For Defective Products

The marketing landscape has evolved profoundly, revolutionizing how products and services are promoted and sold.

Nigeria Media & IT

SB

Stren & Blan Partners

Value Added Tax And Digital Services In Nigeria

SP

SimmonsCooper Partners

A Glance At The Advertising Regulatory Council Of Nigeria Act: Is The Scope Wide Enough To Regulate Content Creators And Non-Adversting Practitioners In Nigeria?

Nigeria Media & IT

SB

Stren & Blan Partners

Top ICT And Media Law Firm In Lagos, Nigeria (2024)

Nigeria Media & IT

TT

The Trusted Advisors

Liabilities Of Celebrities & Influencers For Endorsed Products

Nigeria Media & IT

TT

The Trusted Advisors

Understanding Internet Cookies: Enhancing Browsing Experience While Safeguarding Privacy

Nigeria Privacy

AS

Aarndale Solicitors

Advertising Law In Nigeria And What Advertising Companies Have To Keep In Mind

Nigeria Media & IT

Creative Legal

Gambling 2024 - 10th Edition

Nigeria Media & IT

TT

The Trusted Advisors

Implications Of The Copyright Act On The Entertainment And Advertising Industries In Nigeria

BI

Banwo & Ighodalo

Data Protection: Asserting Control Over Your Digital Footprint

Nigeria Privacy

PL

Pavestones Legal

Nollywood And Brand Synergy: A Product Placement Perspective

I

Inventa

Gambling 2024 - 10th Edition

Each product licence operates within a legal framework that reflects a mix of federal- and state-level regulations. An operator seeking to operate under a product...

Nigeria Media & IT

TT

The Trusted Advisors

Implications Of The Copyright Act On The Entertainment And Advertising Industries In Nigeria

Copyright is a bundle of rights which the author or originator of certain intellectual works is entitled to. These intellectual works include musical works; films; photographs; literary works...

BI

Banwo & Ighodalo

Data Protection: Asserting Control Over Your Digital Footprint

In today's digital world, we all leave digital footprints online through the activities we conduct over the internet. Over time, these online activities create a record of our online activities.

Nigeria Privacy

PL

Pavestones Legal

Nollywood And Brand Synergy: A Product Placement Perspective

Product placement in Nollywood, the Nigerian film industry, presents a growing opportunity for brands and filmmakers.

I

Inventa

Sports Law In Nigeria: Contracts, Sponsorships, And Athlete Rights

Nigeria Media & IT

TT

The Trusted Advisors

Liabilities Or Otherwise Of The Endorsement Of Goods By Celebrities

In this digitalized era, there have been changes in the ways products and services are advertised. Companies, Startups, and Brands now use celebrities as ambassadors because they hope...

Nigeria Media & IT

TT

The Trusted Advisors

Law Firm Marketing In Nigeria And The RPC – Rule 39

Law firm marketing in Nigeria has been quite challenging, especially when it comes to complying with Rule 39 of the Rules of Professional Conduct (RPC)...

Nigeria Media & IT

OA

Olisa Agbakoba Legal (OAL)

Dealing With Consumer Complaints

A customer complaint is "an expression of dissatisfaction on a consumer's behalf to the responsible party." It can also be described in a constructive sense as a report from a consumer providing feedback on the quality or ...

Nigeria Consumer

SA

S.P.A. Ajibade & Co.

What To Look Out For Before Signing An Influencer Agreement

An Influencer Agreement is a contract in which a party is contracted to market or promote the products or services of a particular brand through social media.

Nigeria Media & IT

OA

Olisa Agbakoba Legal (OAL)

Notebook From West Africa -- Developments In Nigerian Advertising Law

Nigeria Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Notebook From West Africa -- Developments In Nigerian Advertising Law

Nigeria Media & IT

FK

Frankfurt Kurnit Klein & Selz

Celebrity Liability For The Endorsement Of Defective Products

Nigeria Consumer

SA

S.P.A. Ajibade & Co.

Substantiating Nutritional Claims On Food Products: Regulatory Considerations For Labelling And Advertisement

Nigeria Media & IT

Ai

Andersen in Nigeria

The Draft Code Of Practice For Interactive Computer Service Platforms/Internet Intermediaries

Nigeria Media & IT

FS

Moroom Africa Legal Consults

A Foreigner's Guide To Establishing A Business In Nigeria

Nigeria Commercial

PL

Pavestones Legal

Value-Added Services -Examining Its Regulatory Framework And Its Impact On The Telecommunications Sector

Nigeria Media & IT

A

AELEX

Regulation Of Social Media Advertisements By NAFDAC: Do I Need A NAFDAC Approval For My Social Media Advertisements?

Nigeria Media & IT

BI

Banwo & Ighodalo

License Requirements For Online Sports Betting Operators In Nigeria

Nigeria Media & IT

SA

S.P.A. Ajibade & Co.

Exploring Initial Public Offerings And The Regulatory Framework In Nigeria

Nigeria Commercial

A

AELEX

The Regulation Of Courier And Logistic Companies In Nigeria

Nigeria Commercial

A

AELEX

An Overview Of The Regulation Of Value Added Service (VAS) Aggregators In Nigeria

Nigeria Media & IT

SA

S.P.A. Ajibade & Co.

Innovations Covered Under The Value Added Services (Vas) Licence Framework In Nigeria

Nigeria Media & IT

A

AELEX

Requirements For Importing Pharmaceutical Products Into Nigeria

Nigeria Healthcare

PL

Pavestones Legal

Review Of The Nigeria Broadcasting Code – The 2020 Amendment

Nigeria Media & IT

PL

Pavestones Legal

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