Nigeria: Advertising, Marketing & Branding

The Federal High Court of Nigeria has, in a landmark judgment delivered on 7 November 2025 in Messilia Motors Limited v. Advertising Regulatory Council of Nigeria (Suit No: FHC/L/CS/1044/2025) resolved a long-standing constitutional conflict between the Advertising Regulatory Council of Nigeria (ARCON) Act and the Constitution of the Federal Republic of Nigeria (as amended).

When 7-Eleven sued Nike over the Air Max 95 "Big Bubble" sneaker's orange, green, and red stripes, the internet dismissed it as frivolous—but Nigerian law, following a quiet 2022 amendment, now recognizes colour trademarks just like American law does. This case reveals how brands can protect their visual identity through colour combinations, and why proximity to a well-known brand's look carries real legal risk.

Trademark due diligence is one of the most important legal steps in protecting a brand, yet it is often overlooked until a business faces a costly trademark dispute.

In Nigeria's fast-growing digital economy, a single marketing campaign can make or break a startup.

In Nigeria's fast-growing digital economy, a single marketing campaign can make or break a startup. What used to require expensive TV spots or billboards...

On 20th March 2025, Honourable Justice Daniel Osiagor of the Federal High Court, Lagos ordered MTN Nigeria Communications Limited to pay ₦840,000,000.00 in damages to Citilink Accesscorp Limited for infringing on its registered trademark, "WEBPLUS."

Information and Communication Technology (ICT) and the media sector are pivotal drivers of economic growth and innovation in Nigeria.

The use of Celebrities and Influencers for advertisement is the new marketing strategy by a series of companies, organizations, and individuals. Influencers used for advertisements...

During a web search for a work project, I stumbled upon a website. However, a bothersome pop-up about cookies prevented me from proceeding further.