Nigeria: Advertising, Marketing & Branding

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Article
Beyond Future Ai Laws: How The NDPA And Gaid Already Regulate Artificial Intelligence In Nigeria
Artificial intelligence systems are already processing personal data and making consequential decisions across Nigerian industries, from finance to healthcare. While many assume AI remains unregulated in Nigeria until dedicated legislation arrives, organisations deploying credit-scoring algorithms, automated recruitment tools, and clinical decision-support models may already be subject to binding legal obligations under the country's existing data protection framework.
Nigeria Privacy
SB
Stren & Blan Partners
Article
Protecting The Brand Of Nigerian Athletes: Rethinking IP In Sports
The global sports industry generates billions in revenue through broadcasting, sponsorships, and merchandising, with intellectual property rights serving as the invisible currency that determines ownership and profit. As Nigerian athletes command increasing global attention, this analysis examines whether they possess the legal tools and awareness necessary to protect and monetize their personal brands in an industry where image rights, trademarks...
Nigeria IP
JE
Jackson, Etti & Edu
Article
Regulatory And Compliance Regulations In Influencer Marketing And Advertising
As influencer marketing becomes a dominant force in Nigeria's digital economy, brands and content creators face a complex web of regulatory requirements spanning advertising standards, consumer protection, and data privacy. Understanding the roles of ARCON, FCCPC, and NDPC is essential for anyone seeking to navigate this evolving landscape while avoiding costly penalties and reputational damage.
Nigeria Media & IT
TT
The Trusted Advisors
Article
OAL Secures Company Liquidation For ₦1.7B Debt
Fidelity Bank faced a significant challenge when Envivo Communications Limited failed to repay a ₦1.7 billion loan. Through precise legal action under Nigeria's Companies and Allied Matters Act (CAMA) 2020, winding-up proceedings were initiated with meticulous procedural compliance. The court's decisive ruling resulted in a complete winding-up order and the appointment of a liquidator to recover the outstanding debt.
Nigeria Commercial
OA
Olisa Agbakoba Legal (OAL)
Article
The Powers Of The Advertising Regulatory Council Of Nigeria To Regulate Social Media Posts: A Review Of The Federal High Court's Decision In Digi Bay Limited & 2 Others -v- Attorney General Of The Federation & Anor (Unreported Suit No. FHC/L/CS/1262/2024, Judgment Delivered On 29 April 2025)
Before the enactment of the Advertising Regulatory Council of Nigeria Act 2022, the applicable law regulating the advertising sector in Nigeria was the Advertising Practitioners...
Nigeria Media & IT
AS
Abdu-Salaam Abbas & Co.
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