A Glance At The Advertising Regulatory Council Of Nigeria Act: Is The Scope Wide Enough To Regulate Content Creators And Non-Adversting Practitioners In Nigeria?
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In recent years, Nigeria has experienced a dramatic rise in social media usage and digital content creation. According to Statista, as of January 2023, Nigeria had 31.6 million active social media users.
within Consumer Protection, International Law and Antitrust/Competition Law topic(s)
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with readers working within the Aerospace & Defence and Media & Information industries
In recent years, Nigeria has experienced a dramatic rise in
social media usage and digital content creation. According to
Statista, as of January 2023, Nigeria had 31.6 million active
social media users. This growing influence underscores the evolving
marketing landscape in Nigeria, where user-generated content and
authentic connections increasingly influence consumer
decision-making. There has also been a shift from traditional
methods of content creation such as print media, radio jingles,
billboards, TV commercials, and telemarketing to leveraging the
popularity of content creators(bloggers, comedians, influencers,
skit makers and vloggers), brand owners, digital agencies and
secondary digital media space owners.
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