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FIFA World Cup 2026 Final: Legal Risks Of Ambush Marketing, Unlicensed Viewing Events And Counterfeit Merchandise
As the FIFA World Cup 2026 approaches its final stages, businesses are launching marketing campaigns, hosting viewing events, and selling merchandise to capitalize on football fever. However, these activities carry significant legal risks including trademark infringement, ambush marketing violations, copyright breaches, and counterfeit merchandise liability that could result in enforcement action, financial losses, and reputational damage.
Olisa Agbakoba Legal (OAL)