Netherlands: Advertising, Marketing & Branding

As the September 2026 deadline for the EmpCo Directive approaches, companies face stringent new requirements for environmental claims on packaging. Generic sustainability terms will be prohibited unless backed by hard evidence, while quality marks must meet rigorous certification standards, creating urgent compliance challenges for businesses with existing stock.

Ondernemingen zijn vaak trots op hun lange bestaansgeschiedenis, vakmanschap en tradities. En terecht. Een bedrijf dat al generaties bestaat, heeft kennelijk iets goed gedaan, waardoor zij het vertrouwen van klanten heeft weten te winnen en te behouden.

Join industry experts as they explore the complex relationship between fashion and counterfeiting, examining how brands can protect their intellectual property while navigating the challenges of a global marketplace. This webinar will provide practical insights into combating counterfeit goods and safeguarding brand reputation in the fashion industry.

A general health claim is in principle permitted, but only if it is immediately and clearly supported by a specific authorized health claim.

The days are getting shorter, the evenings colder. Time for a cozy gathering by a crackling fire. Lovely, right? Or maybe not…

Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules are on the way. In addition, with the update of the Code for Distribution of Advertisements by Email ("Email Code"), the rules for email marketing have been tightened.

De afgelopen maanden is er volop geschreven over de verschillende grote sport evenementen zoals de Olympische Spelen in Parijs en het EK voetbal...

This is important for any company that occasionally advertises a discount to consumers. Ever since the amended Price Display of Products Decree came into force in January 2023...

Upfield (now Flora Food Group) must change the sales name of its product ROOMBETER. The plant-based product may compete with with butter as fiercely as it wishes.