Netherlands: Advertising, Marketing & Branding

The Global Advertising Lawyers Alliance is hosting an exclusive program aboard the iconic Stad Amsterdam in Cannes, bringing together industry leaders to explore how responsible advertising, smart self-regulation, and bold creativity can work together to build stronger global brands. The event features fireside chats with Heineken's Global Digital Director and the Dutch Advertising Self-Regulatory Authority, examining the intersection of compliance and creative excellence.

On 2 December 2025, the Court of Justice of the European Union delivered an important judgment (Russmedia, C-492/23) on the responsibility of online platforms for advertisements containing personal data.

Finally, the CJEU published its long-awaited judgment in the joint cases MIO & Konektra. A utilitarian object is protected by copyright if it expresses free and creative choices and reflects the author's personality.

Last Friday, the European Commission imposed a fine of almost EUR 3 billion on Google. According to the Commission, the tech company abused its dominant market position when auctioning online advertising...

On 21 May 2025, the General Court of the European Union dismissed an appeal by Airbnb challenging the partial revocation of the Airbnb trademark for "advertising"...

The Netherlands Authority for Consumers and Markets (ACM) has launched an information campaign to raise awareness in respect of the rights users enjoy under the European Digital Services Act (DSA).

Marketingteams en juridische adviseurs verschillen vaak in de benadering van het creëren van een merknaam en/of logo.

Groen en plantaardig staat bij veel mensen in de belangstelling. Veel producten worden daarom in dat perspectief geportioneerd om mee te gaan met deze ontwikkeling.

Merken spelen een essentiële rol bij mondiale sportevenementen, zoals het UEFA Europees Kampioenschap voetbal (het EK), de Wimbledon-kampioenschappen, de Tour de France en de Olympische en Paralympische Spelen.