Netherlands: Advertising, Marketing & Branding

A pharmaceutical company's trademark dispute over 'CannaMed' raises critical questions about brand protection in the rapidly evolving cannabis and medical sectors. The case highlights the intersection of traditional pharmaceutical branding with emerging cannabis industry nomenclature. Legal and commercial implications of this trademark conflict could set important precedents for companies operating at the convergence of these two industries.

On 1 July 2026, the General Court of the European Union ruled on the application for the EU word mark ‘FOR BETTER GAMING – VEIKKAUS’ filed by Veikkaus Oy, the Finnish state-owned and sole gambling operator.

Le Tribunal de l’Union européenne rappelle qu’un slogan publicitaire, même associé à une marque ayant acquis une forte notoriété par l’usage, ne constitue pas automatiquement une marque protégeable.

Le Tribunal de l'Union Européenne a confirmé le refus de l'EUIPO pour défaut de caractère distinctif de la marque...

The European Commission (EC) published a package of legislative proposals on 4 December 2025, referred to as the Market Integration Package (MIP).

De introductie van ChatGPT Instant Checkout luidt een nieuw tijdperk van conversational commerce in. Merken worden hiermee zichtbaarder dan ooit...

What does the future of retail look like? In a world where physical and online shopping are increasingly merging, a strong omnichannel strategy is essential for retailers.

We are often asked what are the penalties in Europe for breach of advertising laws for a medical device or in vitro diagnostic (IVD). Even within the EU,

This case pits the famous Chanel fashion house against the Slovakian company Simb D.O.O.