Ireland: Consumer Trading & Unfair Trading

The European Union's Green Transition Directive introduces sweeping changes to consumer protection law, targeting misleading environmental claims and sustainability labels across all sectors. Ireland's implementing regulations, effective September 2026, will prohibit generic green claims, require detailed verification of environmental promises, and ban sustainability labels lacking proper certification. Financial services firms must now navigate expanded rules on misleading practices, particularly regarding

The EU's Green Transition Directive introduces stringent rules to combat greenwashing and misleading environmental claims in consumer markets. Irish businesses must now substantiate...

Once the Wild West of advertising, influencer marketing in Ireland has matured into a powerful commercial channel now firmly under the watchful eye of regulators.

The European Commission has challenged the practice by car rental companies of using consumers’ countries of origin and IP addresses to determine the price that they are charged.

European rules on the tagging of bovine animals and on voluntary labelling of beef products are set to change in the near future.

Many consumers are pursuing healthier lifestyles by buying food that claims to have reduced fat, fewer calories, lower salt or increased nutrients.