India: New Technology

India's digital and AI regulatory framework has entered a decisive new phase. On 10 February 2026, the Ministry of Electronics and Information Technology (“MeitY”) notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introducing a comprehensive regulatory framework specifically addressing Synthetically Generated Information (“SGI”). These amendments, which took effect on 20 February 2026, mark India's response to the proliferation of deepfakes, AI-generated content, and other forms of synthetic media that can deceive users and cause significant harm.

Picture a trademark examiner at the USPTO staring at an application for three words -’Alright, alright, alright.’ Not a logo. Not a brand name. Just a drawl, a cadence, a vocal fingerprint that the world has associated with one man since a 1993 coming-of-age film about Texas teenagers and muscle cars.

India’s digital economy is at a decisive inflection point. Data has emerged as a core driver of commerce, governance, finance, and innovation, elevating the infrastructure required to store, process, and secure it to strategic importance. Data centres are no longer perceived merely as IT assets or real estate. They are now mission-critical infrastructure underpinning business continuity, regulatory compliance, and national digital resilience.