European Union: New Technology

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Article
Transparency Of Information And Generative Artificial Intelligence: The Italian Competition Authority Accepts DeepSeek Commitments Tackling Hallucinations In AI Models
Italy's competition authority has closed its investigation into DeepSeek's AI chatbot by accepting commitments to improve transparency around AI-generated content accuracy. The case centers on whether generic warnings about AI limitations adequately protect consumers from relying on potentially false or misleading information produced by large language models.
Italy Technology
GA
Global Advertising Lawyers Alliance (GALA)
Article
Deepfake In Advertisements For Dietary Supplements. Risks And Legal Mechanisms For Protecting Doctors
The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.
Poland Media & IT
JP
JWP Patent & Trademark Attorneys
Article
Major Platform Hit With DSA Breach – What Could This Mean?
On the 6th of February 2026, the European Commission issued preliminary findings indicating that a major social media platform's design, specifically its use of infinite scroll, autoplay, push notifications and a highly‑personalised recommender system, may breach the Digital Services Act (DSA). This through fostering compulsive use and undermining users' mental and physical wellbeing, with particular concern for minors and vulnerable adults.
Malta Technology
BD
BDO Malta
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