Belgium: Consumer Trading & Unfair Trading

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Article
Belgium Transposes The EmpCo Directive: Consumer Law Gets Tougher On Greenwashing
Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?
Belgium Consumer
A
Altius
Article
EU Commission Pushes for Transposition of the EmpCo Directive on Environmental Claims
The European Commission has initiated infringement procedures against 20 EU Member States for failing to transpose the EmpCo Directive by the March 27, 2026 deadline. This directive aims to combat greenwashing by requiring substantiation of environmental claims and third-party certification for sustainability labels, with full implementation expected by September 27, 2026.
European Union Consumer
JD
Jones Day
Article
Belgium’s General Prohibition On Announcements Of Price Reductions In The Period Preceding The Period Of Sales Abolished Or Not?
On November 2, 2012 Belgium’s Supreme Court decided that article 53 §1 of the Law on Unfair Trade Practices, which instituted a general prohibition on announcements of price reductions in the period preceding the period of Sales is contrary to the Directive (2005/29/EC) concerning unfair B2C commercial practices in the internal market
Belgium Anti-trust
P
Peeters
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