Article
FTC Announces Proposed Enforcement Policy Statement Regarding “Personalized Pricing,” Signals Potential Scrutiny Of The Use Of Consumer Personal Information In Pricing
The FTC has issued a proposed enforcement policy statement targeting personalized pricing practices, signaling heightened scrutiny of how businesses disclose and implement dynamic pricing strategies. While acknowledging it lacks authority to ban personalized pricing outright, the agency previews aggressive enforcement of practices that may violate Section 5 of the FTC Act through deception or unfairness.
Kelley Drye & Warren LLP