United States: IT and Internet

The FCC received extensive industry feedback on its proposed equipment authorization and Covered List rules, with manufacturers, technology companies, and trade associations pushing back against broad regulatory requirements. Commenters generally support supply chain protection but seek narrower rules with a stronger connection between regulatory burdens and actual security risks, particularly regarding bills of materials requirements, certification mandates, and equipment authorization expiration.

California has enacted a groundbreaking AI disclosure law requiring advertisers to clearly identify when synthetic performers appear in their marketing materials. The legislation, set to take effect in 2027, includes a private right of enforcement that could potentially open the door to class action litigation against brands using AI-generated performers without proper disclosure.

California has enacted SB 1050, imposing significant disclosure requirements on advertisements that use AI-generated synthetic performers—human-like digital voices, figures, or representations created using generative artificial intelligence. The law mandates clear and conspicuous disclosures when synthetic performers are prominently featured in advertisements, with enforcement channeled through California's consumer protection framework.