United Arab Emirates: Trademark

Grand bouleversement aux Emirats Arabes Unis ! Jusqu’à présent, en application des règles et lois locales, le dépôt de marque en classe 33 pour des boissons alcooliques était interdit, comme cela est le cas dans de nombreux pays du Moyen-Orient.

The UAE Ministry of Economy and Tourism has begun accepting trade mark applications in Class 33 for alcoholic beverages, marking a significant shift in the country's intellectual property framework. This development raises important questions for beverage brand owners about portfolio strategy, the status of existing Class 32 registrations, and how earlier rights will interact with new Class 33 applications.

For decades, the United Arab Emirates (UAE) presented a unique challenge for global beverage brands seeking to establish and protect their intellectual property rights. As one of the world’s leading hubs for tourism, hospitality and luxury retail, the UAE has long supported a thriving market for premium wines, spirits and other alcoholic beverages. However, its trademark registration framework presented a notable gap: Nice Class 33, which covers alcoholic beverages other than beer, was not available for direct national trademark filings.

After depositing its instrument of accession to the Madrid Protocol on 8 July 2026, the Protocol will enter into force in Saudi Arabia on 8 October 2026.

In an era where artificial intelligence is reshaping creative and commercial landscapes, fundamental questions about intellectual property ownership have become increasingly complex.

The UAE has established a new Industrial Property Grievance Committee through Cabinet Resolution No. 36 of 2025, creating a structured administrative review process for patent applicants and rights holders challenging Ministry decisions. This procedural upgrade introduces clear timelines, evidence requirements, and decision-making protocols that transform how innovators navigate disputes in the UAE's evolving intellectual property landscape.

The UAE Trade Mark Office ("TMO"), through the Ministry of Economy and Tourism ("MOET"), has recently launched a new AI-powered "Logo Generator" feature on the official trade mark portal.

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