United Kingdom: Sport

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Article
Super Shoes In Elite Running — World Athletics Regulations & Legal Risks Explained
Advanced 'super shoes' are transforming elite running performance, but as technology accelerates, so do critical questions around product safety, regulatory compliance and commercial liability. Following the 2026 London Marathon, where both winners wore Adidas' latest carbon-plated footwear, legal experts examine how brands, athletes and governing bodies must navigate the complex intersection of innovation, World Athletics regulations and potential litigation risks.
United Kingdom Media & IT
BL
Brabners LLP
Article
Safeguarding Investigations In Sport: Securing A Complete Dismissal After A Two-and-a-half-year Process
A highly respected Olympic sport coach faced serious allegations including sexual misconduct, bullying, and abuse from a former elite athlete, threatening to end a distinguished career. After a two-and-a-half-year investigation process involving multiple regulatory frameworks and detailed evidential preparation, the case management team unanimously dismissed every allegation as not proven.
United Kingdom Media & IT
HCR Law
Article
Scoring For "Harmony": The FEI's Proposed Overhaul Of Dressage Marking
The Fédération Equestre Internationale is undertaking its most significant revision of Dressage Rules since 2022, with a central question emerging: can 'harmony' between horse and rider be meaningfully captured in judging scores? The proposed changes, driven by welfare concerns and public scrutiny, could fundamentally reshape how dressage tests are marked and how future disputes are assessed across the sport.
United Kingdom Media & IT
Md
Mishcon de Reya
Article
Sports Ticker #160 - World Bog Snorkelling Championships Turns Forty, HYROX Ties The Knot With Dating App Surf And Prem Rugby Streams Ahead With YouTube
From Nike's landmark deal with London City Lionesses to HYROX's innovative partnership with dating app Surf, this roundup explores the latest commercial developments reshaping sports sponsorship. The fortnight's news spans everything from PREM Rugby's streaming success on YouTube to UEFA's groundbreaking decision to place sponsors on referee sleeves for the first time.
United Kingdom Media & IT
RPC
Article
The Other Winners At Wimbledon?
Range Rover's multi-year partnership extension with Wimbledon exemplifies how two iconic British brands can create a cohesive commercial collaboration. As the official vehicle partner providing transport for players and officials, Range Rover's presence at the Championship raises important considerations about brand alignment, trade mark portfolio management, and the lucrative opportunities sports events offer for enhanced global visibility.
United Kingdom IP
MC
Marks & Clerk
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